Wondering if your favorite brand is cruelty-free or not? Check out our Brands Guide to find out all about your favorite brands.

PS: If you’re interested in the exclusively curated brand list, you surely wanna check out our Resource List.

Are your favorite Brands truly Cruelty-Free?

Popular Brands that ain’t Cruelty Free

These popular brands are often confused to be cruelty-free. But now you know they ain’t. Although we wish they were actually cruelty-free and vegan, it doesn’t change the reality. Simply put, these brands are still testing on animals in one way or another.


Who Owns What?

I’m confused. Who owns what? Who is the parent company of non-cruelty-free brands? Is the owner company cruelty-free?

We got you! Check out our WOW Guide (see what I did there) below.

who owns Lancome
Who owns CeraVe company

Popular Brands that are really Cruelty Free

Brands that claim to be and actually are cruelty-free.

Is Milani Vegan
Is Colourpop Cruelty Free
Too Faced Cosmetics

Do not sleep on these!

Latest Articles

Latest from Cruelty Free Guide. We try to cover as many brands as humanly possible. Keep on checking as we continue to add more brands after a thorough check. Protection Status