The Ordinary, now owned by Estee Lauder, is Leaping Bunny and PETA-certified cruelty-free. The brand doesn’t sell in China. It doesn’t support animal testing actively or passively.
What makes your skincare effective? Of course, it’s the ingredients. Science-backed skincare is no more only a ‘dermatologist’s thing’. Right now, we as consumers are more interested in having glam skin of our own rather than a makeup-laden illusion of glow.
Naturally, there is more interest in the ingredients of the skincare items; not just the brand labels. Ingredient focus affordable drugstore skincare brand, The Ordinary is in the limelight today!
Is The Ordinary Cruelty-Free & Vegan?
Do your skincare products have powerful ingredients? Yes, they do. But they also contain certain filler ingredients to supply thickness, texture, color, or just fragrance. The Ordinary has revolutionized the skincare game by banning fillers all at once!
The Ordinary skincare products contain just the exact amount of ingredients; nothing more nothing less. You & I, both love their caffeine eye serum. It works great for me!
Naturally, they are suitable for all skin types including the most sensitive skin. CeraVe, Cetaphil, etc. brands have similar ingredient-based formulations. But both CeraVe and Cetaphil ain’t cruelty free and mostly animal-sourced. Also, dermats recommended No. 1, skincare brand, Neutrogena is not cruelty-free either.
But what about The Ordinary? The Ordinary products are 100% free from animal cruelty and PETA-certified vegan. Here is a detailed report on The Ordinary. Keep reading!
The Ordinary- Past & Present
2013 – The Ordinary is the child concern of famous beauty brand DECIEM. In 2013, Brandon Truaxe established the brand to introduce transparent skincare in the beauty industry.
Brandon’s dream was to make people understand the value of ingredients. He believed people should pay for what’s inside a skincare item; not for the brand’s label.
2016 – The Ordinary came into existence in 2016. Within two years, it reached the height of popularity because of its potent products.
2018 – In 2018, The Ordinary went through turmoil due to Brandon Truaxe’s decision of releasing Kilner, the think tank of The Ordinary. However, Kilner returned to The Ordinary shortly after and was placed as CEO after a lawsuit against Estee Lauder, a stakeholder of The Ordinary.
2020 – The Ordinary has reached another mark of popularity. Millions of followers on Instagram and other social media never stop praising their favorite brand, The Ordinary. Innovation function and transparency are mottos of this cruelty-free and vegan brand.
2021 – Estee Lauder now owns a large stake in The Ordinary. Estee bought a major stake by paying a whopping amount of $1bn. The stakes of Estee went from 29% to 76%. (Source)
The Ordinary Animal Testing
You can find the following on their official website:
As required by the European Cosmetics Regulations, we only work with suppliers who do not perform animal testing…. DECIEM and The Ordinary do not test on animals and do not ask others to do so.
The Ordinary’s official testing and safety statement are quite precise and clear. In simple words, they clarify most of the users’ doubts regarding the testing standards.
The brand mentions that they do not perform animal cruelty-based tests on their own. Their older umbrella brand DECIEM also followed the same rules on this ground. The Ordinary follows UK’s animal testing banning measures properly. But, since 2021, it is owned by Estee Lauder which is not cruelty free.
They only buy raw materials from suppliers who do not test their products on animals. This brand also made it a point not to sell its products in Chinese retail stores. Their statement says they don’t want to engage in animal testing which is a mandate if you want to sell cosmetics in China.
Cruelty Free Timeline
Initially – From the beginning, The Ordinary’s target was to produce fuss-free skincare products. They never used animal testing to encourage their selling points.
That’s why its products are not sold in countries where animal testing is a mandatory step. The Ordinary products are free from animal cruelty. Its cruelty free policy is also supported by its former brand DECIEM.
The Ordinary is a PETA and Leaping Bunny certified cruelty-free brand.
2021 – Estee Lauder’s stake has increased to 76% in 2021 after they agreed to the deal of USD $1 billion.
Is The Ordinary Cruelty Free?
Yes. The Ordinary is a cruelty-free brand. The Ordinary is a certified Leaping Bunny as well as Peta cruelty-free. It is categorized among cruelty-free drugstore brands because of two reasons.
Firstly, they do not test on animals. The Ordinary itself has provided enough clarification regarding that. Secondly, The Ordinary does not engage suppliers who test their ingredients.
The Ordinary does not market its products in China. Naturally, the mandatory animal testing practices by the Chinese government do not hold on to The Ordinary products.
Who owns The Ordinary?
Estee Lauder Companies owns The Ordinary since 2021. Estee is involved in animal testing as I’ve already mentioned. To name a few other popular brands that Estee owns – MAC Cosmetics, Clinique, Too Faced, among others.
Is The Ordinary made in China?
No. The Ordinary has no manufacturing facilities in China as per our research. They do not prepare their formulations in China. The Ordinary mentions their products are produced and packaged in GMP-certified manufacturing facilities in Canada.
Does The Ordinary sell in China?
No. The Ordinary has no selling outlets in China. You can’t buy The Ordinary product in any shop or outlet in mainland China.
Is The Ordinary vegan?
The Ordinary products are vegan. According to The Ordinary, their products have been given vegan certification by PETA. Moreover, The Ordinary products are completely free from animal testing.
Earlier there was confusion regarding their products. People thought their ingredients do contain some animal-sourced products. But now, The Ordinary has cleared all the doubts.
Do I recommend The Ordinary?
Yes! I do recommend The Ordinary products to everyone… every skin type, condition, and age. The Ordinary products are PETA-certified cruelty-free. They provide the most active and effective ingredients in their purest form.
Their products are free from unnecessary ingredients. These are commonly known as ‘filler’ ingredients. Your skin gets the most potent ingredients; no harmful artificial colorants, perfumes, etc. Plus, The Ordinary is 100% cruelty-free. Isn’t it cool?
5 Highly Recommended Products
This amazing product is vegan and nut-free. The serum contains polymerized molecules of hyaluronic acid. The pH-balanced serum draws moisture from the air. This keeps the skin nourished at all times.
It is a mild exfoliating solution with 7% glycolic acid. It clarifies and brightens your skin. The solution reduces dullness and evens out skin tone. Calling out all sensitive skin beauties!
Does your skin need a serious dose of moisture? This is a combo of super-efficient skin-nourishing actives. It contains triglycerides, ceramides, etc. This serum is oil, water, and gluten-free.
For those who don’t know about Squalane; it is a lab-derived facial oil. This is closest to the skin’s natural sebum squalene. This pH-balanced cruelty-free and vegan face wash maintain the skin’s ideal pH level.
It contains matrixyl, peptides, and probiotics. This vegan serum provides the necessary hydration. It also reduces dullness and adds glow. Use this in your AM-PM skin routine for happy skin.
The Ordinary is vegan. All of its products are vegan-friendly in 2022. Although cruelty free and vegan, it is owned by a company that still tests on animals, Estee Lauder.
Share on Pinterest!