Is Smashbox Cruelty-Free & Vegan?

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Last Updated on 05/09/2023

Smashbox has confirmed that it is cruelty-free and it doesn’t test finished products or ingredients on animals. No animal testing is done by its suppliers or third parties. It also doesn’t sell where animal testing is required by law.

Cruelty-Free Analysis

Testing by Brand itself?No
Third-party or Supplier Testing?No
Ingredient Testing?No
Finished Product Testing?No
Sells in China?No
Vegan?Vegan-friendly, Offers Vegan products

Consumers often get confused about Smashbox cruelty-free status! I feel your dilemma. Hop through this report and you’ll know if you should continue with Smashbox Cosmetics or not.

Smashbox has changed its views regarding cruelty quite a few times already. Making cruelty-free products, selling in China, allowing animal tests, revoking from China, getting cruelty-free status from PETA… it has been a long ride.

Is Smashbox Cruelty-Free & Vegan?

Smashbox Cruelty-Free

Smashbox makes some ‘legendary’ makeup products like primers, primer water, high-coverage foundation, and long-lasting lip colors. Not just cruelty-free makeup lovers, this brand seems to be a huge favorite among all makeup lovers.

Does Smashbox test on animals?

None of the Smashbox products are tested on animals anywhere in the world. The ingredients and finished products are free from animal testing in 2023.

Smashbox Animal Testing

We live for lipstick and are serious about primers — but we also really care about animals. That’s why we are cruelty-free. We test our products on human volunteers, not animals

Smashbox has changed its official testing policies quite a number of times since 2010. In its latest testing policy documentation, Smashbox claims to be a cruelty-free brand.

It also mentions testing its products on volunteers. The old clause of “allowing animal testing when required” is out of the statement data.

Answering a query from certain consumers Smashbox said it does not test its products or ingredients on animals.

is Smashbox vegan

Cruelty-Free Timeline

Initially: Smashbox was not very particular about animal testing in its starting years. Initially, its products were made and sold in the US and some other countries where animal testing is not mandatory. Naturally, the brand was free from cruelty tests.

2010: Smashbox got acquired by a non-cruelty-free brand. Smashbox lost its cruelty-free status when it started selling in mainland China.

2014 & ’16: In 2014 and 2016 Smashbox brought slight changes in its testing policy. Still, the provision of allowing animal testing on a need basis remained the same as before.

For a brief period, Smashbox pulled out of the China market but the reason was not related to cruelty testing.

2017: Since 2017, Smashbox does not sell its products in China. It is now listed in PETA’s Beauty without Bunnies campaign.

Does Smashbox sell in China?

Smashbox products are not sold in consumer markets in China.

Does Smashbox manufacture in China?

No, Smashbox does not manufacture its products in China. It has manufacturing units in the US.

Smashbox Products

 Is Smashbox vegan?

Smashbox is not entirely vegan. It’s true that Smashbox’s vegan makeup range is expanding. But, Smashbox has not been able to shift into the vegan makeup domain completely till now.

However, there are lots of vegan options in each category. So it is vegan-friendly.

Vegan Alternatives

These brands are cruelty-free and offer vegan options.

NYXToo Faced*
StilaUrban Decay*
TarteElf Cosmetics
*Owned by Non-cruelty-free parent company

Do I recommend Smashbox?

I do suggest Smashbox as it does not involve animal testing. It offers vegan products too. However, this PETA-certified cruelty-free brand works under the umbrella of a non-cruelty-free brand.

If you consider non-cruelty-free owned cruelty-free brands as passive supporters of cruelty, you can skip this one. But I prefer supporting these cruelty-free brands rather than shopping from brands that are straight away involved in animal testing.


Smashbox is approved cruelty-free by PETA. Please be aware that Smashbox parent company is not cruelty-free. Smashbox also offers many vegan products although not a 100% vegan brand. Some of its products contain animal by-products.


Is Smashbox Leaping Bunny certified?

Smashbox is not Leaping Bunny certified. However, it is approved by PETA and truly cruelty-free.

Does Smashbox do animal testing?

Smashbox does not do animal testing. It is a cruelty-free and vegan-friendly brand that you can use comfortably if you’re an animal lover.

Is Smashbox a clean brand?

Smashbox is not a clean brand as it contains harsh ingredients. EWG rating of Smashbox products range it from Moderate Hazard to High Hazard.

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Aisha K. Ashi

Ashi K. is a beauty blogger and certified makeup artist. She loves to rescue cats and currently has 2 rescue babies. Join her on the journey as she uses this beauty blog to spread awareness regarding ethical ways of living.

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