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Last Updated on 03/28/2023
When starting out on a cruelty free lifestyle, it can get really overwhelming at times. Keeping up with the brands can be difficult. There are constantly new brands adopting ‘no
animal testing’ whereas some brands go back to their old roots, unfortunately. Hey there! This is where I rush in with the cruelty free makeup brands list.
Mainstream drugstore makeup brands are often outperforming their premium counterparts. The drugstore brands have done a great job at improvising their formulations. Unfortunately, drugstore makeup still lacks transparency in some major issues.
Majority of the popular drugstore makeup brands (
Maybelline for one) still use animal derived ingredients in their makeup. On top of that, they still test their product ingredients and finished products on innocent animals. All just for the sake of gaining global market share. Can you imagine!
From the past decade, more drugstore makeup brands are coming together in this journey of diminishing animal harming tests. Here is the list of drugstore brands offering 100% cruelty-free products in an affordable range.
PS – This article is being updated. We’ll be done shortly. Cruelty-Free Makeup Brands *2023*
Also, if there is any change in the cruelty-free status of a company, edits will be done to keep the
updated. As a result, they’ll be removed or added. list
Brands marked with (*) asterisk are cruelty-free but owned by parent companies that test on animals. The brands don’t perform any cruelty tests. You can click on the particular brand’s name for more information.
Makeup Brands Parent Company Certification Vegan #
100% Pure None PETA Transitioning to All Vegan 14e Cosmetics None Leaping Bunny Completely Vegan 17 Boots Leaping Bunny Entirely Vegan 3INA Independent PETA Not 100% vegan A
Aesthetica Cosmetics None PETA 100% Vegan Afterglow Cosmetics None PETA Vegan Alphée Independent Leaping Bunny Some Vegan Products Anastasia Beverly Hills None PETA Some Vegan Options Annabelle Marcelle PETA Offers Vegan Ardell American International Industries (AII) None Some Vegan Picks Athr Beauty None PETA Vegan Auric None None Some Vegan Options Australis Heritage Brands None Some Aveda Estée Lauder* Leaping Bunny, PETA Vegan Axiology Independent PETA 100% vegan B
bareMinerals Orveon PETA Offers Some Vegan Products BareFace Cosmetics None PETA Some BareFaced Beauty None PETA Some Vegan Options Barry M Independent PETA Some Vegan Options BeautyCounter Counter Brands Leaping Bunny Offers Vegan Products Beauty Bakerie None PETA Some Vegan Options Beauty Blender None Leaping Bunny, PETA Offers Vegan Options Beauty By Stony Independent PETA Offers Vegan Beauty Without Cruelty Lotus Brands Leaping Bunny 100% Vegan Becca Estee Lauder* PETA Some Vegan Options Bella Marie Global Beauty International Leaping Bunny 100% Vegan BellaPierre None Leaping Bunny Some Vegan Options Ben Nye None None Some Vegan Options Besamé Cosmetics None PETA Offers Vegan Items BH Cosmetics Revolution Beauty Leaping Bunny, PETA Some Vegan Items Bili Beauty None Leaping Bunny 100% Vegan Bite Beauty (Discontinued) – – – Black Moon Cosmetics None Leaping Bunny, PETA 100% Vegan Blinc None PETA Not 100% Vegan Bossy Cosmetics None Leaping Bunny, PETA Not Entirely Vegan Burt’s Bees Clorox* Leaping Bunny, PETA Has Vegan Products Buxom Cosmetics Orveon PETA Some Vegan Options By Beauty Bay Beauty Bay PETA Not Entirely Vegan C
Cailyn Cosmetics Independent Leaping Bunny Offers Vegan Caley Cosmetics None Leaping Bunny Offers Vegan Caroline’s Dream None None Available Cate McNabb Independent Leaping Bunny Offers Vegan Catrice Cosnova PETA Available Charlotte Tilbury Puig Leaping Bunny Some Chella Beauty None None Offers Vegan Chi Chi Cosmetics None PETA Offers Vegan Ciaté London Brand Agency PETA Available Clarria Cosmetics None None Some CLOVE + HALLOW (Discontinued) – – – Clover by Clove None PETA 100% Vegan Colorevolution None PETA Offers Vegan ColourPop Seed Beauty PETA Offers Vegan Coloured Raine Cosmetics None PETA Offers Vegan Concrete Minerals None Leaping Bunny, PETA 100% Vegan CORE Cosmetics None Leaping Bunny Offers Vegan Cover FX AS Beauty PETA 100% Vegan COVERGIRL Coty Leaping Bunny Offers Vegan Crazy Rumors None Leaping Bunny, PETA 100% Vegan Creature Cosmetics Independent None 100% Vegan D
Dear Dahlia None PETA 100% Vegan Dehiya Independent None 100% Vegan Delight Beauty None None 100% Vegan DIME Beauty None None Some Dose of Colors Independent Leaping Bunny, PETA Available DuWop Cosmetics Independent PETA Some E
Ecco Bella None PETA 100% Vegan ECO Minerals None PETA 100% Vegan Elate Beauty None Leaping Bunny All Vegan ELF Cosmetics TPG Growth PETA Purely Vegan Elizabeth Mott Independent PETA Available Elixery None Leaping Bunny All Vegan Ellis Faas None PETA Available EmJ None None All Vegan Essence Cosnova PETA Available Everyday Minerals None PETA 100% Vegan Exa Beauty Credo None 100% Vegan Eye of Horus None None Available Eyeko THG plc* PETA Available F
Face Atelier None Leaping Bunny, PETA Some Faces Canada Purplle PETA Some Fairypants None None Some Fairy Girl Cosmetics Independent None 100% Vegan Fenty Beauty Fenty Corp., Kendo Holdings, LVMH* None Somewhat Feral Cosmetics Independent PETA 100% Vegan FiOR Minerals Independent PETA 100% Vegan Flesh Beauty Revlon* None Some Flower Beauty Independent PETA Some Freck Beauty None Leaping Bunny 100% Vegan Fyrinnae None None Some G
Gabriel Cosmetics None Leaping Bunny, PETA Some Garnier L’Oreal* Leaping Bunny Available Gerard Cosmetics None None Available Giovanni Independent Leaping Bunny, PETA Some Glamlite None PETA Available Glossier None Leaping Bunny Available Gosh Cosmetics Tjellesen PETA Some Green People None None Some Gressa None Leaping Bunny Available GXVE Beauty Independent Leaping Bunny 100% Vegan H
Half Magic Beauty A24 None Vegan HAN Skincare Cosmetics None None Some Haus Labs by Lady Gaga Coty* None All Vegan High Endurance Cosmetics None PETA Some Honest Beauty None None Some Hourglass Unilever* PETA Some Huda Beauty None None Some Hurraw! None Leaping Bunny, PETA Vegan Hynt Beauty None Leaping Bunny, PETA Some I
INIKA None PETA Vegan Illamasqua None PETA Some ILIA Famille C Venture Leaping Bunny Many Vegan Options Illuminare Cosmetics THG plc (The Hut Group) PETA Vegan Isadora None PETA Some IT Cosmetics L’Oreal* PETA Some J
Jane Iredale San Francisco Equity Partners PETA Some Jecca Blac None PETA Vegan Jeffree Star Cosmetics (PS – Owns Ranch Meat Business) None PETA Vegan Johnny Concert None PETA All Vegan Jordana Cosmetics None PETA Some Josie Maran Cosmetics None PETA Some Jouer Independent Leaping Bunny Some Julep AS Beauty PETA Some Juvia’s Place None PETA Some K
Katherine Cosmetics None PETA Some Kester Black None Leaping Bunny, PETA 100% Vegan Kett Cosmetics Muse Beauty PETA Some Kiko Milano None None Some Kitaka of London None Leaping Bunny, PETA Some KKW Beauty Coty* None Offers Vegan Products Klarity Kosmetics None None Some Koh Gen Do None None Some Korres None PETA Offers Vegan Products Kosas None Leaping Bunny Offers Vegan Products KVD Beauty Kendo (LVMH)* PETA 100% Vegan Kylie Cosmetics Coty* None Offers Vegan Products L
L.A. Girl Beauty 21 Cosmetics PETA Some Lamain Beauty None None Some Lamik Beauty None None Offers Vegan Products Lakme Hindustan Unilever* PETA Some Lauren Brooke Cosmetiques None Leaping Bunny, PETA Offers Vegan Products Lawless Beauty None None Some Lethal Cosmetics None PETA Vegan LH Cosmetics None None Some Options Lily Lolo None PETA Offers Vegan Products Lime Crime Tengram Capital Partners Leaping Bunny Vegan Lip Lab Kendo* None Some Vegan Options Live Tinted Independent Leaping Bunny Vegan Loola Cosmetics Hybrid Beauty Labs None Offers Vegan Products Lord & Berry None None Some Lunar Beauty None PETA Some Luscious Cosmetics Independent PETA Vegan LunatiCK Cosmetic Labs None PETA All Vegan Lush Independent PETA Some Lust Minerals None None Has Options LYS Beauty Independent PETA Entirely Vegan M
Mai Couture Independent None Some Makeup Addiction Cosmetics Independent None Some Makeup by Mario None PETA Some Makeup Geek (Discontinued) – – – Makeup Revolution Independent PETA Some Mally Beauty AS Beauty None Some Marc Jacobs Beauty LVMH PETA Some Vegan Products Maréna Beauté None None Some Marie Hunter Beauty None PETA Some Marie Natie Cosmetics None None Some Mellow Cosmetics None None Vegan Melt Cosmetics Independent Leaping Bunny Some Mented Cosmetics None None Vegan MERIT None Leaping Bunny Vegan Milani Gryphon Investor Leaping Bunny, PETA Some Milk Makeup Waldencast Leaping Bunny Vegan Mineral Fusion BWX Leaping Bunny Some Mineral Hygienics None None Some Mirenesse None None Some ModelCo Independent PETA Some Mo Mi Beauty None None Vegan MOMMA (Ministry of Mineral Makeup Australia) None PETA All Vegan MOTD Cosmetics Independent None Vegan My Pretty Zombie Cosmetics None None Has Vegan Options N
Nabla Cosmetics None PETA Offers Some Vegan Napoleon Perdis Cosmetics None None Offers Some Vegan Necromancy Cosmetica None None Vegan No7 Boots None Offers Some Vegan Nomad Cosmetics None PETA Offers Some Vegan Nu*e & Noir Cosmetics Independent None Vegan Nui Cosmetics None None Offers Some Vegan NVEY Eco None None Has Some Vegan NYX Cosmetics L’Oréal* PETA Offers Vegan Picks O
Odylique None PETA Offers Some Vegan OFRA Cosmetics Independent Leaping Bunny, PETA Vegan Omolewa Cosmetics None None Offers Some Vegan OPV Beauty Independent PETA Offers Some Vegan P
Pacifica None PETA Entirely Vegan Peony Cosmetics None None Offers Some Vegan Perfekt Beauty Synergy CHC None Has Vegan Options Pixi Independent None Has Vegan Options Pop Beauty Independent None Offers Some Vegan Profusion Cosmetics None PETA Has Vegan Options PUR Cosmetics Astral Health & Beauty PETA Some PYT Beauty Independent Leaping Bunny Some R
Rare Beauty Independent PETA Offers Some Vegan RCMA Makeup None PETA Some Real Purity None PETA Some Red Apple Lipstick None Leaping Bunny Vegan Revolution Beauty None PETA Offers Some Vegan Rimmel Coty* Leaping Bunny Some Rituel de Fille None Leaping Bunny Has Vegan Options RMS Beauty Highlander Partners PETA Offers Vegan Root (Root Pretty) None None All Vegan Rouge Bunny Rouge None None Offers Some Vegan Ruba Beauty None None Offers Some Vegan S
Sabreen Cosmetics (On Pause) None PETA Vegan Saie None Leaping Bunny Offers Vegan Options Saturated Colour None PETA Some Shanel Cosmetics Independent None Some Sigma Beauty None PETA Has Vegan Options Silk Naturals None PETA Some Smashbox Estee Lauder* PETA Offers Vegan Options Sonia Kashuk Target None Offers Vegan Options Spectrum Collections None PETA Vegan Starlooks None None Offers Vegan Options Stila Estée Lauder* PETA Some SugarPill Cosmetics None PETA Offers Vegan Options Superdrug A. S. Watson Group Leaping Bunny Some Suva Beauty None PETA Some Sweat Cosmetics None None Vegan T
Terre Mere Cosmetics None PETA Vegan The Balm None None Some Vegan The Body Shop Natura & Co Leaping Bunny, PETA Some Thrive Causemetics None Leaping Bunny, PETA All Vegan ToN Cosmetics None Leaping Bunny Vegan Too Faced Estée Lauder* PETA Offers Vegan Topshop Makeup (Discontinued) – – – Tower 28 None PETA Vegan U
Ulta Beauty Ulta PETA Offers Vegan Options Uoga Uoga None None Some Uoma Beauty None None Some Urban Decay L’Oreal* PETA Has Vegan Options V
Vapour Organic Beauty (Out of Business) – – – Velvet 59 None None Vegan W
W3ll People ELF Cosmetics PETA Offers Vegan Options Wander Beauty None Leaping Bunny Some WildMint Cosmetics None PETA Vegan Y
Yaby Cosmetics None Leaping Bunny Offers Some Vegan Youngblood Mineral Cosmetics Luxury Brands LLC PETA Some Z
Zoella Beauty (Discontinued) – – – Zoeva None None Some Zoya Cosmetics None None Some ZuZu Luxe Gabriel Cosmetics Leaping Bunny, PETA Some Zyderma HS None PETA Vegan