Is Benefit Cruelty Free & Vegan?

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Last Updated on 01/06/2023

Benefit is NOT cruelty-free. It does test on animals in 2023 and sells where testing is a mandate. Benefit may participate in ingredient or finished product testing. Moreover, it is not even entirely vegan.

Benetint, Hoola bronzer, They’re Real mascara… Benefit has given plenty of cult favorites in its 34 years old life. Benefit offers a unique product selection and clever naming styles. Also awesome pigmentation and funky packaging.

But, Benefit’s products are not as clean or ethical. They still keep their sales margins at the top and passively support animal-harming cosmetic tests. It’s all for the lucrative Chinese consumer base.

Here are the facts and finds about Benefit’s cruelty-free status. You need to read these before your next Benefit haul!

Is Benefit Cruelty Free?


is Benefit Cruelty Free


Benefit – Past & Present

1976: Benefit started its amazing journey as a tiny beauty store in San Francisco, in 1976. Freshly out of Indiana University, twins Jean and Jane could not decide what to do with their careers.

Should they open a diner or a beauty shop? They decided to toss a coin. Do you know what happened next? The coin said boutique beauty shop.

This is the inside story of how this one of the well-renowned brands, Benefit came into existence! Jean & Jane were into quick makeup hacks. Their first product was ‘Rose tint’ which we now know as ‘Benetint’. To this date, this lip & cheek tint holds the glory of ‘No. 1 Bestseller’.

The 1980s & 1990s: During the ’80s and ’90s Benefit got acquainted with the world.

Currently: Right now, Benefit is used, loved & praised by makeup lovers in the US, Europe, and Asia.


Benefit Cruelty Free Vegan


Benefit Animal Testing

Benefit has a lot to say about its animal testing policies. On one hand, they deny running cruelty tests on their own. But on the other, they reveal how they give in to Chinese mandatory animal testing practices.

They don’t even believe in widely recognized cruelty certification programs. They feel there are loopholes in those certification. Here’s what I found about Benefit’s safety testing outlook:

“Benefit does not test our products on animals. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some tests on animals

Cruelty Free Timeline

1976-1989: From their debut in 1976 to 1989, Benefit used animal testing on their own.

1989: After European Union’s ban in cosmetics animal testing in 1989 they had to stop doing cruelty tests on their own.

Benefit provides fund support to researchers related to alternative testing. Johns Hopkins University for Alternatives to Animal Testing, the European Chemical Industry Centre (ECETOC), the European Cosmetic, etc. are among their fund support list.

However, their animal testing journey still continues in China by third-party laboratories run by China State Authorities.


Benefit tests animals


Is it Cruelty Free?

In their 34 years of business, Benefit has played a major role in ruling the market. You should also know is that they still support cruelty. Benefit has revealed their products are cruelty tested in Chinese State-run laboratories. Their products are tested before reaching the shop shelves and also during post-sale routine tests.

Benefit also said they don’t rely on cruelty-free certification programs. In their opinion, recognized certifications still have certain hazy spots in their policies.

Here’re the exact words from Benefit:

We believe the “cruelty free” certifications provide unclear explanations to consumers, as it implies that none of the ingredients incorporated into products have ever been tested on animals.”

Does Benefit manufacture in China?

No. Benefit makes its products in Europe. Their products are sold in China as ‘imported’ items.

Does Benefit sell in China?

Yes. Benefit products are widely available in mainland China. In China, they sell products in mass markets via online and offline stores.


Benefit cruelty free status

Is Benefit Cosmetics vegan?

No. Benefit products do contain animal-derived ingredients like beeswax. Naturally, I can’t call Benefit a vegan brand.

Do I recommend Benefit?

Benefit is not cruelty-free, not 100% vegan, and not even palm oil-free. Benefit gets a strict no-no.

Makeup Brands to Support

These makeup brands are cruelty-free and free of animal testing.

Alternatives to Benefit Products

Here are some of the cruelty free alternatives to the popular Benefit products.

1. Benefit Matte Primer

Smashbox Photo Finish Primer is a great replacement. Smashbox is PETA-certified cruelty-free. This primer blurs out your face pores. The texture is quite good and applying makeup becomes easy. Moreover, it is vegan!

2. Benefit Hoola Bronzer

NYX Matte Bronzer is a nice drugstore bronzer. However, I’m looking for a better dupe on this one!! The NYX bronzer blends perfectly.

3. Lengthening Mascara

Replace this cruelty-supported mascara with Tarte 4-in-1 Mascara. This rich black mascara lengthens, volumizes, and curls your lashes just perfect. I can go on and on with Tarte Shape Tape & this mascara. They’re my personal favorite!!

4. My Brow Eyebrow Pencil

Aveda Brow Definer is the perfect substitute for this Benefit brow pencil. Aveda is 100% cruelty-free. This brow pencil provides you with fuller-looking brows in a jiffy! It is vegan & available in 4 shades. Do try this PETA-approved brow definer pencil.

5. Benefit Benetint Lip & Cheek Stain

Pacifica Cherry Stain is a nice alternative. Benetint’s liquid formula needs quickness and expertise to bend. Whereas Pacifica Cheeky Cherry is a super blendable tint. It is 100% vegan.

If you have a favorite alternative, share in the comments below.


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Aisha K. Ashi

Ashi K. is an environmentalist, researcher, and certified makeup artist. She loves to rescue cats and currently has 2 rescue babies. Join her on the journey as she uses this beauty blog to spread awareness regarding ethical ways of living.

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