Last Updated on 09/01/2022
Stila is cruelty free in 2022. It offers some vegan products as well. However, it is not an entirely vegan brand as the products contains animal by-products such as beeswax, lanoline, etc. Also, Stila used to test on animals until 2017.
Stila Cosmetics brings a nostalgic feeling to many of us. Stila’s budget-friendly makeup products were the first-ever makeup collections for many ’90s kids. Their vintage-looking lipstick bullets and amazingly glossy lip glosses were very close to our hearts.
Stila was declared cruelty-free by PETA in 2017. But, their official website is keeping mum about Stila’s animal testing policy. Is Stila cruelty-free? I have all the inside stories stacked for you. Want a sneak peek?
Is Stila Cruelty Free & Vegan?
Do you know Stila’s famous Lip Glaze was custom designed for Cameron Diaz’s character in Charlie’s Angels? Stila was also the very first brand to come up with multipurpose lip and cheek tints.
Stila – Past & Present
1994: Makeup artist Jeanine Lobell decided to create her own line of makeup. That makeup should reflect the individualistic signature style of every woman. This is how Stila Cosmetics made its entry into the makeup world. This LA-based makeup company was established in 1994.
Lobell named her makeup line after the Swedish word ‘Stil’ which signifies style. In its 25+ years long life, Stila has seen many owners. Stila was bought over by famous makeup giant Estee Lauder.
2006: In 2006, Stila again changed hands. A private equity fund Stila Corp. acquired Stila from Estee Lauder. Estee Lauder currently owns big brands like MAC, Clinique, and The Ordinary. While MAC and Clinique ain’t not cruelty free, The Ordinary is free of animal testing.
2009: From 2009 onwards, Stila works under a New York-based equity fund Patriarch Partners. Patriarch Partners’ founder and CEO, Lynn Tilton manages the business part of Stila. Meanwhile, makeup artist Sarah Lucero stays the mastermind of Stila’s makeup research.
If you want to know how Stila creates makeup trends every day; you have to ask the artistry head, Charlie Riddle.
Stila Animal Testing
Stila’s US official website does not contain any written statement regarding their cruelty-free status. PETA’s Beauty without Bunny logo was displayed throughout the website. Except for a cruelty-free tag, there was no other detail provided about Stila’s animal testing policies.
At Stila, we do not test any of our products on animals, nor do we ask others to do so on our behalf. Stila does not request or encourage any form of animal testing.
On Stila’s UK webpage, Stila talks about testing policy. The above excerpt is from there only. Stila does not do animal testing in any step of its manufacturing process.
That means their products, as well as ingredients, do not go through animal-based cruelty tests by themselves or by any other research laboratories.
Cruelty Free Timeline
Stila has changed hands quite a few times in the past. Many of its bestsellers have been reformulated and discontinued in the process. The same happened with its cruelty status as well. I don’t have clear information about the cruelty policy Stila followed during its debut years.
The 2010s: During the first half of 2010’s Stila products were sold in China. As we all know imported products get tested on animals in state-run labs in China.
2017: In 2017, Stila stopped selling products in China. Shortly after, Stila joined PETA’s cruelty-free campaign Beauty without Bunnies. Currently, Stila is on PETA’s list of suggested brands.
Is Stila Cruelty Free?
Stila used to be a non-cruelty-free brand up till 2017. They used to market their products in China following China’s mandatory animal testing policies applied to imported products. In 2017, Stila pulled out of the China market and became cruelty-free.
Right now, none of Stila’s products are tested on animals in laboratories anywhere. Their product ingredients are not tested by any cruel measure as well. Stila has opted for PETA’s cruelty-free policies. You can see PETA’s Beauty without Bunnies logo on Stila’s official website, product page, and of course on their products.
Stila reminds me of MAC Cosmetics. Stila mended its ways while MAC pulled a U-turn on being cruelty-free. It didn’t do animal testing until 2012. But fast forward to now, MAC Cosmetics is not cruelty free.
Does Stila manufacture in China?
No. As per the research, Stila products are designed and manufactured in the US. Stila does not make its products in China.
Does Stila currently sell in China?
No. Stila products were available in China for the most part of the past decade. However, Stila withdrew its direct selling business from Chinese territory in 2017. Right now, Stila does not sell in any of the Chinese provinces.
Is Stila vegan?
No. On their official website, Stila broadly says, they won’t claim their products as vegan. According to this official declaration, some Stila products do contain animal-sourced products such as lanoline (derived from sheep), carmine (pigment extracted from insects), and beeswax.
Do I recommend Stila?
Yes. I do recommend Stila to all beauty freaks and geeks because Stila has gone cruelty-free! Stila has shown the makeup world that it’s always the right time to choose a sustainable path without compromising quality. Stila was a cruel brand till 2017.
But then they transformed into a 100% cruelty-free makeup brand. Stila has stopped doing active as well as passive cruelty tests on animals. They do not sell in China anymore so their products, ingredients… everything is free from any kind of animal cruelty.
Stila has also shifted to make use of recycled materials for its packaging. You should definitely try your hands at your nearest Stila store!
Makeup Brands to Avoid
These brands are not cruelty-free and still participate in animal testing.
Makeup Brands to Support
5 Highly Recommended Products
This is one of the best liquid eye shadows in the drugstore. Rich glitter, lasting glam look, zero fallout… Metals Glitter Liquid shadows have everything you need for the party-chic look.
These metallic liquid shadows are super lightweight, spreads evenly, and come in plenty of shades. You get silver sparkles, golden bronze, copper glam, and also pearlescent pinks. This Allure’s The Beauty Expert 2018 winner liquid eye shadow is vegan friendly too. Don’t forget to try Tulip Twinkle!
Stila Stay All Day Waterproof Liquid Eyeliner always stays among the top-selling eyeliner list of Amazon. This cult-favorite pen liner has the sharpest felt tip for those ultra-precise graphic liner looks.
All Day liner got a huge fan base because of its no-bleed formula and stunning stay time. This one remains intact for up to 15-17 hours without a touch-up. The blackest black liner is another vegan-friendly product.
Here comes another famous eye product from Stila. Yes, you guessed it right. It’s the Huge Extreme Lash Mascara. This vegan mascara is here to give you a flexible falsie effect; no clumping, flaking, or spidery lashes!
This is an all-in-one kind of product for your lashes. It gives length, volume as well as curl. Apply 1-2 coats and you’ll get naturally lush lashes. Add up a few more and you won’t even need falsies!
This was one of the pioneer lips and cheek tints I have come across in the drugstore. The pigment-rich cream cakes provide a translucent tint to your lip and cheeks. You can also use them as your go-to eye shadow for a daily fresh look. This award-winning lip and cheek tint comes in 6 floral shades. You get pinks, peaches, and corals to match your natural blush tone.
Want non-dry liquid lipstick with a lasting finish? Stila All-Day Liquid Lipstick is your goal. This vitamin E and avocado oil-based liquid lipstick come with a creamy matte texture. It won’t dry your pouts but provide a stain-free tint. This weightless feathery liquid lipstick comes in three different finishes; matte, sheer, and shimmer. These full-coverage liquid lip lacquers are perfect for every occasion!
Stila does not test on animals since 2017. It is certified by PETA and is truly cruelty free. No ingredient or finished product testing is done by the brand, suppliers, and third parties. However, Stila is not a vegan brand.
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