About Us

ABOUT

Cruelty Free Guide (CFG) is your go-to guide for everything cruelty-free and vegan-friendly. CFG primarily focuses on the ethical standard of living. Be it your makeup, skincare, or anything beauty, CFG got you. 

Our Mission

The website began in 2018, with the intention to spread awareness regarding the ongoing cruelty practices in the cosmetic industry. If you’re overwhelmed with all the information out there, this is your ideal platform. Here our sole motive is to provide rich information-packed updates for a layman, in simple and easy-to-understand language.

At CFG, we believe, every thought and purchase matters. You don’t necessarily have to be a vegan to shop vegan.
It is always those many first, small steps that count. Shopping ethically and trying to be cruelty-free are equally applaudable. Being considerate of animals is the first step you took, congrats.

Our Mission

How can you help?

Easy! All you got to do is spread the word. No, not about CFG but if you do that, we love you. Spread the talk of animal testing. You might be shocked knowing how many people have straightaway no clue about it. Everyone starts somewhere.

Behind the Scene

People that make everything possible.

Aisha ashi
Aisha Ashi, MUA

Ashi K. is an environmentalist, researcher, and certified makeup artist. A cat rescuer who is a paw parent to 2 rescue babies. She is a freelance writer for the past 7 years.

Chloe S. McKenzie, Beauty Expert

Chloe McKenzie is a coffee lover and beauty writer and expert. A Chicago-based cosmetic chemist who loves to discuss everything makeup-related. Chloe’s hobby includes writing and exploring new places.

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