Cruelty Free Guide (CFG) is your go-to guide for everything cruelty-free and vegan-friendly. CFG primarily focuses on the ethical standard of living. Be it your makeup, skincare, or anything beauty, CFG got you.
The website began in 2018, with the intention to spread awareness regarding the ongoing cruelty practices in the cosmetic industry. If you’re overwhelmed with all the information out there, this is your ideal platform. Here our sole motive is to provide rich information-packed updates for a layman, in simple and easy-to-understand language.
At CFG, we believe, every thought and purchase matters. You don’t necessarily have to be a vegan to shop vegan.
It is always those many first, small steps that count. Shopping ethically and trying to be cruelty-free are equally applaudable. Being considerate of animals is the first step you took, congrats.
How can you help?
Easy! All you got to do is spread the word. No, not about CFG but if you do that, we love you. Spread the talk of animal testing. You might be shocked knowing how many people have straightaway no clue about it. Everyone starts somewhere.
Behind the Scene
People that make everything possible.
Chloe McKenzie is a coffee lover and beauty writer and expert. A Chicago-based cosmetic chemist who loves to discuss everything makeup-related. Chloe’s hobby includes writing and exploring new places.