Last Updated on 06/10/2022
L’Oreal, the biggest cosmetic giant in the industry, is not cruelty-free. They own many big brands such as Maybelline, Garnier, Nyx, CeraVe, Redken, among others. This parent company is still animal testing in 2022. They don’t do ingredient testing. However, they are still a participant of cruel testing actively/passively.
Is L’Oreal Cruelty Free & Vegan in 2022?
Do you know the name of the world’s number one cosmetic group? Well, it’s 112 years old, L’Oreal.
Selling quality makeup products at a stunningly cheap price tag is how L’Oreal gains its fan base. No wonder, so many celebrities, influencers, and obviously common-field makeup lovers swear by L’Oreal.
Look at any fashion week or gala party, the main sponsor is always L’Oreal. Their corporation’s business venture is not just about making and selling in-house makeup and beauty goodies.
You will be astonished by this piece of information. How many makeup brands does L’Oreal think-tank own?
To keep the business machine running, L’Oreal never gave much thought to animal testing. How do they shield their cruel practices on animals year after year? Let’s dig deeper into L’Oreal’s stance on cruelty after over 100 years of business.
L’Oreal- Past & Present
1909 – L’Oreal was founded by French chemist Eugène Schueller in 1909. L’Oreal’s first product was a professional hair coloring dye called Oréale.
After its huge success, the brand soon came out with other makeup and beauty products including hair styling products, makeup items skincare products, and so on. L’Oreal’s main motto was to produce makeup and hair products backed by scientific research.
Later, the brand’s business wing started purchasing beauty and cosmetic brands.
2022 – Right now, this business giant owns over 500 brands and 6 well-equipped research centers around the globe. The headquarters of L’Oreal is in Clichy in Paris.
What does the brand say about their Cruelty Free Outlook?
In ‘The Question of Animal Testing’ section of their official website, L’Oreal says,
“in 1989, L’Oréal was able to end all testing of its products on animals, without making our products any less safe. Since March 2013, the Group has taken another decisive step: The Group no longer tests on animals, anywhere in the world, and does not delegate this task to others. An exception could be made if regulatory authorities required it for safety or regulatory purposes.”
A quick glance at this shady product testing policy may mislead you to think L’Oreal is cruelty-free. However, from the later part, it is clear that L’Oreal does support cruelty passively. It finances the animal testing practices if needed by authoritative bodies of certain countries.
In response to famous Daily Mail’s questionnaire once L’Oreal said,
“In China, the regulatory authorities carry out within their evaluation centers animal tests for finished cosmetics products before these are placed on their market. We think these tests are unnecessary but we cannot prevent them.”
You can easily deduce the rest!
Cruelty Free Timeline
Initially – From the very beginning till 1979, each and every product from L’Oreal used to be tested on animals.
1979 – Then in 1979, they constructed the human skin dummy model ‘episkin’ for testing.
1989 – From 1989 they stopped animal testing on their finished goods only by themselves. Their products started to get tested undercover either by themselves or by country regulatory bodies.
Currently – They do not perform ingredient-based animal testing. But, the loophole is that they rely on the animal test reports generated before 2013 for making their products. L’Oreal was once sued by FDA for selling their cosmetic products as drugs. They still treat their anti-aging firming creams, skin restore products as drugs and perform cruelty-based testing on them in the name of drug testing.
In recent years there was an anti-cruelty movement and you know what? L’Oreal opposed it!
Is L’Oreal Cruelty Free?
NO. Definitely not. L’Oreal still finances unethical animal testing to sell their products in 2022. Some countries like China do not accept imported products without animal testing.
L’Oreal allows testing establishments to run cruelty-based tests on their products. According to sources, L’Oreal performs animal testing by themselves to push their products in the Chinese market.
Is L’Oreal vegan?
A makeup, beauty, or cosmetic can be vegan only if it is free from animal-derived ingredients and not tested on animals.
Loreal markets its products with a 100% vegan label. But in reality, they are not vegan. The ingredients of L’Oreal products are not animal-derived. They are either plant-based or chemically produced in laboratories. However, their products go through an inhuman phase of animal harm. Can they truly be called vegan?
Why can’t I recommend L’Oreal?
The L’Oreal product sitting in your vanity might have caused havoc to an innocent animal. Endorsing non-cruelty-free brands is like encouraging inhuman practices on animals. So sorry to disappoint guys! Can’t recommend L’Oreal.
Cruelty Free Alternatives
1. L’Oreal Voluminous Lash Mascara
This is one of the bestselling L’Oreal products. It not only defines your lashes but also provides separated volume. Try out the cruelty-free Too Faced Better Than Sex Mascara. Believe me, the effects are pretty the same!
2. Infallible Pro-Matte 24HR Foundation
Can’t keep your hands off this medium-to-full coverage long-staying foundation from L’Oreal? Shift your focus to guilt-free love Bite Beauty Supercharged Micellar Foundation. You’ll get the exact same coverage I guarantee that!
3. L’Oreal Paris True Match Concealer
This is again a hot favorite lightweight concealer with feather-light formula and awesome coverage. I recommend Tarte Shape Tape Concealer.
4. Color Riche Matte Lipstick
Demi matte lips are again in the trends now. L’Oreal’s moist matte range is quite a hit in this category. Flower Beauty and NYX offer some great dupes of moist mattes you need to try right now.
5. L’Oreal Paris Magique Soothing Primer
No doubt this is one of the best primers in the drug store. However, you can easily replace it with a wide range of Smashbox primers.
L’Oreal is not 100% vegan-friendly either. They have some vegan products but that is it. Its suppliers and third parties are involved in animal testing. L’Oreal still funds those tests.