Is Tatcha Cruelty Free & Vegan?

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Last Updated on 02/14/2022

Acquired by Unilever in 2019, Tatcha is on PETA’s Beauty Without Bunnies program. Tatcha is in the hazy area. It is available offline in the Chinese market. Joyce Stores houses Tatcha products offline in Shanghai and Beijing. Pre-market testing on imported ‘special products’ is still a concern in China. Post-marketing testing, though not common, is still a part of the process. that applies to ‘general products’ too.

Tatcha is a well-known name in the premium range. It is one of the clean beauty brands you get in the US. The ageless geishas and their ancient skincare secrets inspired this brand. Tatcha has given the market some ‘miraculous’ products one could ever imagine. Simple ingredients from ancient Japanese skincare are the main attraction. Today, let’s try to discover whether Tatcha tests on animals in 2022.

Is Tatcha Vegan & Cruelty Free?


is Tatcha cruelty free


Tatcha is among the fastest-growing women-owned beauty brands in the US. Elegance and effectiveness are the main reasons for this. From Kardashian sisters to Megan Markle… Tatcha is the favorite of everyone. Not just showbiz, Tatcha’s presence is equally felt by common boutique skincare fans.

It is known for its sustainable beauty practices. Tatcha also works towards women’s education in needy nations. This PETA-certified brand fights against animal cruelty during testing. Is it truly a cruelty-free skincare brand to rely upon? Let’s find the answer.

Tatcha – Past & Present

2009: Tatcha’s past is a story in itself. It was established by Harvard Business School Alumni Vicky Tsai in 2009. Vicky has always had troubled skin. Acute dermatitis has been her friend for a long. Years of strong medication failed to make the cut.

On a trip to Tokyo, Vicky met a modern-day geisha. She taught the amazingly simple facts of skin as well as the life that would change the goals of Vicky. Inspired by the ancient skin rituals of Japan, Vichy launched a self-financed beauty brand in LA, Tatcha.

The main aim was to introduce ritualistic skincare and clean beauty to the modern world of expensive skincare.

Their first product was Aburatorigami Japanese Beauty Papers, a gentle oil blotting sheet used by geishas. Vicky had to sell her engagement ring and some other belongings to buy these sheets from authentic sources in Japan.

Currently: Right now, Tatcha has a handful of highly effective skincare products. The products are designed in Tatcha’s Tokyo and LA research labs. You can get Tatcha products in Joyce Beauty, Sephora, and Barneys New York. Also available on its official website.

Tatcha cruelty free or not

What does Tatcha say about its Cruelty Free Status?

Here is an excerpt from the brand’s official website:

“We are proud to tell you that our collection is not tested on animals. As we grow into different international locations, we are committed to standing by our cruelty-free commitment of never testing on animals or allowing others to test on our behalf. We are officially a part of PETA’s Beauty Without Bunnies program.

According to Tatcha, their entire skincare line is free from animal testing. The product and its ingredients don’t go through inhuman animal testing practices. They do not involve any third-party animal testing laboratories as well.

They use volunteer-based testing measures to ensure the safety and effectiveness of products. In their official statement, they also mention having enlisted in PETA’s program.


is Tatcha vegan


Cruelty Free Timeline

Initially: Since the beginning days, Tatcha was super famous for its sustainable policies. Their products were made from ethically harvested ingredients. You can reuse Tatcha’s product packaging because they are also 100% recycle-friendly. Tatcha products are also free from animal tests. Tatcha’s Japanese and US research wings design the products.

2019: In 2019, Tatcha’s founder sold this brand to Unilever, a multinational household and beauty brand. Unilever is a non-cruelty-free brand. So, consumers had a doubt if Tatcha will remain cruelty-free. However, Tatcha maintained its cruelty free status intact.

Currently: To this date, Tatcha’s name is on PETA’s cruelty-free list of brands.

Is Tatcha Cruelty Free?

Tatcha is super popular in the cruelty free beauty community. They have acquired PETA’s cruelty free badge by signing into their Beauty without Bunnies Program.

The brand says they do not run animal tests on any of its constituents or finished products. It does not allow its material suppliers to test the ingredients on animals as well. Their products are made in Japan. As per our information, animal testing is not mandatory in Japan.

I discovered something through Tatcha’s official website’s China section. Found locations of some Joyce Beauty stores in mainland China. Tatcha products are available offline. I mailed the queries to Tatcha. Until Tatcha clarifies its stance about testing, it will stay in the gray zone.

Links: (Below screenshot is via this link)


screenshot Tatcha


Here’s another important fact. Tatcha’s current owning brand, Unilever is not a cruelty free brand. Some Unilever products still rely on third-party animal testing facilities. Done to enter into the Chinese consumer sector.

Does Tatcha manufacture in China?

No. Tatcha does not manufacture in China. They make their products in Japan using ancient Japanese techniques. They import finished products to the US to sell in the US’s mass market.

As per our sources, almost all Tatcha products come to the US in ready-to-sell packages. Tatcha’s Indigo Cream and Pore Perfecting Sunscreen are filled in containers in the US. These two use some ingredients that need special supervision from the US cosmetic safety authority.

Does Tatcha currently sell in China?

From what is known, Tatcha products are not sold in mainland China. You won’t get Tatcha products in any Chinese province where animal testing is a mandate for imported skincare.

However, Tatcha is available in Hong Kong. Hong Kong falls under China’s special administrative region. Here China’s mandatory animal testing policy is not applicable.

I did find Tatcha’s Chinese website. This website does mention some store links where you can buy Tatcha’s products in mainland China. From these links and store locations, it seems that you can get Tatcha products in China through Joyce Beauty stores. I have placed our doubts.


Tatcha cruelty free status

Is it vegan?

Not all products from Tatcha are vegan. Some Tatcha products contain animal by-products or ingredients derived from animal sources. Tatcha’s wide range has some vegan options though. It is not 100% vegan sourced.

Do I recommend Tatcha?

During our research about Tatcha’s cruelty-free status, I found some ambiguous facts. We all know Tatcha is a cruelty free brand. They do not test their products on animals at any step of product design and manufacturing.

They are also a supporter of PETA’s Beauty Without Bunnies program. Tatcha does not sell products in Chinese provinces to prevent mandatory cruelty testing applied by China on imported products.

Strangely, there was a dedicated Chinese section on Tatcha’s official website. That Chinese section mentioned certain Joyce Beauty stores in mainland China where Tatcha products are available offline. The above screenshot mentions the store address in Shanghai, the commercial capital of mainland China.

I have sent our queries to Tatcha to get a clear view of their side of the story. Until there is more information about this, Tatcha stays in the hazy area. As a consumer, you are the best judge to decide if you can do your next Tatcha haul soon or hover for some time.

5 Highly Recommended Products

Although I’m waiting to hear from the brand, here are a few of their products that are quite popular.

1. The Water Cream:

Tatcha Water Cream is a pore refining anti-aging cream for oily skin. This bestseller cream won Allure readers’ choice award 2020. It contains Japanese wild rose and leopard lily. It promises balanced hydration to your skin. Tightens pores and delivers youthful radiance.

2. The Rice Wash Soft Cream Cleanser

It is based on Japanese rice powder, Okinawa algae blend, and hyaluronic acid. The Rice face wash provides gentle cleansing. It is normal to dry cream-foam cleanser.  Balances skin’s natural pH level.

3. The Dewy Skin Cream

It is the Glamorous Beauty Award 2020 winner. Dewy Skin Cream is the ultimate age-restore solution for dry and dull mature skin. It’s a powerful blend of Japanese purple rice, Tatcha’s exclusive Hadasei-3 complex, and pure botanical extracts. It instantly rehydrates skin, repairs skin’s damaged moisture barrier and stops skin moisture loss. Expect bouncy, baby soft skin from The Dewy Skin Cream!

4. The Essence Plumping Skin Softener

Here comes another Allure Beauty 2020 award winner. This skin essence is a treat for all those bothered by uneven skin tones and fine lines. It is oil-free and non-comedogenic.

It increases your skin’s penetration power. So that your skin can absorb the nutrients from the skincare products even better. Do add this light exfoliant essence to your daily skin regimen.

5. Silk Peony Melting Eye Cream

It is a unique cushion balm for dry and tired under-eyes. The eye cream provides double-duty moisturization. It has Japanese white peony extract and pure silk protein. These imitate your skin’s natural moisturizers. It prevents moisture-loss-related wrinkles. Also, smoothes fine lines by creating a veil of protection around the eyes.

Tatcha is not 100% vegan-sourced. It contains animal by-products such as honey, carmine, etcetera. It offers some vegan products but is not 100% vegan.

Read Further:

Is Colourpop Cruelty Free & Vegan?

Is Cetaphil Cruelty Free & Vegan?

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Aisha K. Ashi

Ashi K. is an environmentalist, researcher, and certified makeup artist. She loves to rescue cats and currently has 2 rescue babies. Join her on the journey as she uses this beauty blog to spread awareness regarding ethical ways of living. Protection Status