Is Oral B Cruelty Free and Vegan

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Last Updated on 01/01/2023

Oral B is not cruelty-free. The brand tests on animals, either via the supplier, third party or by themselves. Oral B offers some vegan products although it’s not entirely vegan-friendly.

Oral B is an American oral hygiene brand popular for its toothbrushes, electric brushes, and toothpaste. It is The Most Awarded Brush Of 2020 and Allure Beauty Award Winner. But is it animal-safe too?

Spoiler: Not at all.

Brand’s Overview

Testing of Finished Products?Yes
Ingredient testing?Likely
Testing by the brand itself?Likely
Third-party testing?Possible
Supplier testing?Maybe
Sell in China?Yes


Oral B Vegetarian vegan

Oral B Animal Testing

Oral B Animal Testing Statement

There isn’t one. More focus is on sustainability and being environmentally friendly. There are promises of 100% recycling products by 2030 and more. But in the present? Can’t label Oral B as a sustainable brand. Although it is putting efforts towards the same and that is commendable.

Only wish is that the brand would take similar measures for being cruelty-free, vegan, and ethical.

Who owns Oral B?

Procter & Gamble owns Oral B. P&G added Oral B under its umbrella in 2005 when it acquired Gillette, the old owner of Oral B. Gillette purchased  Oral B in 1984.

Oral B has been through many hands, including its founder, Gillette, and now P&G.

 P&G also owns Pantene, Olay, and Whisper, among others. If you’re wondering, Pantene is not cruelty-free and Olay still tests on animals.

Is Oral B Cruelty Free?

Oral B is not cruelty-free. Its parent company, P&G also tests on animals. Both of them sell in countries where testing is compulsory by law.

Is Oral B vegan?

Oral B doesn’t label its products as vegan as Colgate does. I don’t recommend you to try Oral B if you’re a vegan, even if it makes some vegan products.

Some of its products are vegetarian but can’t necessarily be vegan. (Example: Milk is vegetarian but not vegan.) Some ingredients can be plant-based or animal based. Unless explicitly mentioned, it is hard to figure out the sourcing of ingredients.

Is Oral B approved by PETA or Leaping Bunny?

Oral B is not certified by any cruelty-free organization. It is not approved by PETA (People for Ethical Treatment of Animals) or Leaping Bunny (Cruelty Free International. It is so because Oral B is still a participant in animal testing.

Oral B Vegetarian vegan

Is Oral B vegetarian?

The brand claims all of its products to be vegetarian except the Pearl Glow. It has natural pearl extract derived from shellfish. (Non-vegan alert.)

Is Oral B made in China? Where is Oral B made?

Oral B is made in possibly 2 main countries, the USA and Germany. Some parts are manufactured in Germany & States while some supporting materials such as travel cases are manufactured in China.

PS: Oral B doesn’t make its toothbrushes, toothpaste, and other products in China.

Is Oral B Sold in China?

Yes, Oral B sells its products in China. It is quite a popular brand among Chinese consumers. Oral B has run many successful campaigns in China. It sells its products as sold as ‘imported’ goods.

Oral B products ethical or not

Do I recommend Oral B?

I don’t recommend this brand if you’re cruelty-free, vegan, or both. There are better cruelty-free brands (this is the brand list resource) that you can switch to.

Oral B tooothpaste vegan

Alternative to Oral B

If you are looking for cruelty-free and vegan toothpaste brands, here is a quick list of the brands to avoid.

Cruelty Free and Vegan Brands to switch to:

  • Aesop
  • Dr. Brite
  • Davids
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Aisha K. Ashi

Ashi K. is an environmentalist, researcher, and certified makeup artist. She loves to rescue cats and currently has 2 rescue babies. Join her on the journey as she uses this beauty blog to spread awareness regarding ethical ways of living.

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