Is Oral B Cruelty-Free or Vegan in 2023? (Alternatives)

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Last Updated on 06/04/2023

Oral B is not cruelty-free. The brand tests on animals, via the supplier, third party or by titself. It also sells in countries like China where testing is required by law.

Oral B is an American oral hygiene brand popular for its toothbrushes, electric brushes, and toothpaste. But is the Allure Beauty Award Winner animal-safe? Is Oral B cruelty-free and vegan in 2023?

Brand’s Overview

Testing of Finished Products?Yes
Ingredient testing?Likely
Testing by the brand itself?Likely
Third-party testing?Possible
Supplier testing?Maybe
Sell in China?Yes

Is Oral B Cruelty-Free or Vegan?

Oral B Animal Testing

Oral B Animal Testing

There isn’t any animal testing policy on its official website. You have to look at the testing policy of the Oral B’s parent company as it follows its footsteps.

Does Oral B test on Animals?

Oral B tests on animals currently. It also sells in countries where testing is mandatory by law. This means that it allows third-party lab testing of its products.

Is Oral B sold in China?

Yes, Oral B sells its products in China. It is quite a popular brand among Chinese consumers. Oral B has run many successful campaigns in China.

Is Oral B approved by PETA or Leaping Bunny?

Oral B is not certified by any cruelty-free organization. It is not approved by PETA (People for Ethical Treatment of Animals) or Leaping Bunny (Cruelty Free International).

Oral B cruelty-free

Is Oral B Vegan?

Oral B is not vegsn and it doesn’t label its products vegan as Colgate does. I don’t recommend you to try Oral B if you’re a vegan, even if it offers some vegan products.

Some of its products are vegetarian but not necessarily be vegan. Example: Milk is vegetarian but not vegan.

Some ingredients can be plant-based or animal-based such as glycerin. Unless explicitly mentioned, it is hard to figure out the sourcing of ingredients.

Is Oral B Vegetarian?

The brand claims all of its products to be vegetarian except the Pearl Glow. It has natural pearl extract derived from shellfish. (Non-vegan ingredient alert.)

Oral B Vegan

Do I recommend Oral B?

I don’t recommend this brand if you’re cruelty-free, vegan, or both. There are better cruelty-free brands (this is the brand list resource) that you can switch to.

Oral B Toothpaste

Cruelty-Free & Vegan Alternatives to Oral B

If you are looking for cruelty-free and vegan toothpaste brands, here is a quick list of the brands to avoid.

  • Aldi
  • Colgate
  • Crest
  • Oral B

Cruelty-Free and Vegan Brands to switch to:

  • Aesop
  • Dr. Brite
  • Davids
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Aisha K. Ashi

Ashi K. is a beauty blogger and certified makeup artist. She loves to rescue cats and currently has 2 rescue babies. Join her on the journey as she uses this beauty blog to spread awareness regarding ethical ways of living.