67% of Top Celebrity Beauty Brands are Vegan (Statistics)

Home » News » Celebrity Brands Vegan Statistics

Last Updated on 08/02/2023

67% of top celebrity beauty brands are vegan in 2023. Meanwhile 33% contain animal-byproducts.

Cruelty-Free Guide

This data report focuses on the leading celebrity-backed beauty companies, specifically examining their vegan policies and plant-based status in the makeup, skincare, and hair sectors.

To curate this report, we thoroughly researched and analyzed the top beauty brands that have collaborations or ownership ties with celebrities. In total, we considered the top 45 such brands in the US for the year 2023.

Celebrity Brands Vegan Statistics

Now, let’s delve into the cruelty-free statistics and present the numbers for your review.

  • 67 percent of celebrity owned brands are vegan.
  • 33 percent of celeb brands contain animal ingredients.

Cruelty-Free statistics – 78% of Celeb beauty companies are cruelty-free in 2023.

Cruelty-Free Brands Parent Statistics – 65% of Popular Beauty Companies Owned by Animal Testing Parents in 2023

What is vegan beauty?

Vegan beauty is defined as beauty products that do not contain any animal ingredients. It is free of animal-derived ingredients such as animal fat, beeswax, honey, carmine, among others.

How does Cruelty-Free Guide checks vegan status?

We consider a brand to be vegan when it offers 100 percent of vegan products. Brands that offer ‘some’ vegan products are classified as vegan-friendly but not vegan or entirely vegan. In this report we have considered only those brands that are entirely vegan.

50% of Top Celeb Beauty Brands Not Vegan (Statistics)

Celeb Beauty BrandsCelebrity  Vegan Status
Fenty BeautyRihannaNo
Fenty SkinRihannaYes
Kylie CosmeticsKylie JennerYes
Kylie SkinKylie JennerYes
R.E.M. BeautyAriana GrandeYes
Rare BeautySelena GomezYes
KKW BeautyKim Kardashian WestNo
SKKN By KIMKim KardashianNo
Huda BeautyHuda KattanNo
Haus LaboratoriesLady GagaYes
RhodeHailey BieberYes
AnomalyPriyanka Chopra JonasYes
Rose IncRosie Huntington WhiteleyYes
Happy DanceKristen BellNo
Hey HumansJada Pinkett SmithYes
GXVEGwen StefaniYes
The OutsetScarlett JohanssonYes
Casa Zeta-JonesCatherine Zeta-JonesYes
PleasingHarry StylesYes
LolaVieJennifer AnistonYes
Kind ScienceEllen DeGeneresYes
SKN by LHLori HarveyYes
KINLÒNaomi OsakaYes
Flower BeautyDrew BarrymoreNo
ElaluzCamila CoelhoYes
Kesha Rose BeautyKeshaYes
Florence by MillsMillie Bobby BrownYes
Meaningful BeautyCindy CrawfordNo
Victoria Beckham BeautyVictoria BeckhamNo
Wander BeautyLindsay Ellingson & Divya GugnaniNo
Josie Maran CosmeticsJosie MaranNo
Goop BeautyGwyneth PaltrowNo
Honest BeautyJessica AlbaNo
Good Dye YoungHayley WilliamsYes
MDNA SkinMadonnaNo
Kora OrganicsMiranda KerrYes
JLo BeautyJennifer LopezNo
Pattern BeautyTracee Ellis RossNo
Keys SoulcareAlicia KeysNo
S’Able LabsIdris ElbaYes
JVN HairJonathan Van NessYes
Lauren Conrad BeautyLauren ConradYes
HumanracePharrell WilliamsYes
Photo of author

Aisha K. Ashi

Ashi K. is a beauty blogger and certified makeup artist. She loves to rescue cats and currently has 2 rescue babies. Join her on the journey as she uses this beauty blog to spread awareness regarding ethical ways of living.