78.5% of Top Celeb Beauty Brands are Cruelty-Free (Statistics)

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Last Updated on 08/02/2023

78.5 percent of the top celebrity beauty brands are cruelty-free. While, 9 percent of celeb-owned brands are involved in animal testing, leaving 12.5 percent unspecified.

Cruelty-Free Guide

This is a data report where we checked the top celebrity-backed beauty companies. We examined the celeb makeup, skincare and hair brands for their animal testing policy and cruelty-free status.

How was this report curated?

We looked at the top beauty brands that are in partnership and/or partially, fully or co-owned by celebrities. We considered top 56 brands in the US for 2023.

Let’s have a look at the cruelty-free statistics and numbers.

Celebrity Brands Cruelty-free statistics
  • 78.5% of top celebrity beauty brands are cruelty-free.
  • 9% of top celeb brands test on animals.
  • 12.5% is in the gray area.

Vegan Statistics – 66 percent of celebrity brands are vegan in 2023

Cruelty-Free Brands Parent Statistics – 65% of Popular Beauty Brands are owned by Animal Testing Parents

What is cruelty-free?

Cruelty-Free signifies a product or its components being free from animal testing at any stage of the production process, encompassing ingredients, formulations, and the final product.

How does Cruelty-Free Guide check the brand’s status?

Any brand can claim to be ‘Cruelty-Free’. It may not always align with standardized industrial practices, as the term lacks a universal legal definition. Hence, the lack of a regulatory framework leaves room for loopholes and marketing gimmicks.

We don’t go by what the brand says but by what action it takes to showcase its cruelty-free nature.

  • We look for cruelty-free logos and certifications. No visually appealing bunnies or kittens, standard authorized logos – Leaping Bunny and/or PETA only.
  • If a brand isn’t certified, it can still be cruelty-free. So, we reach out to them and ask several questions to know more about their testing policy.

78% of Top Celeb Beauty Brands are Cruelty-Free (Statistics)

Celeb Beauty BrandsCelebrity  Cruelty-Free Status
Fenty BeautyRihannaYes
Fenty SkinRihannaYes
Kylie CosmeticsKylie JennerYes
Kylie SkinKylie JennerYes
R.E.M. BeautyAriana GrandeYes
Rare BeautySelena GomezYes
KKW BeautyKim Kardashian WestYes
SKKN By KIMKim KardashianNo
Item BeautyAddison RaeGray Area
Huda BeautyHuda KattanYes
Haus LaboratoriesLady GagaYes
RhodeHailey BieberYes
MantlKaramo BrownGray Area
AnomalyPriyanka Chopra JonasYes
Rose IncRosie Huntington WhiteleyYes
Happy DanceKristen BellNo
Hey HumansJada Pinkett SmithYes
GXVEGwen StefaniYes
The OutsetScarlett JohanssonYes
Casa Zeta-JonesCatherine Zeta-JonesYes
PleasingHarry StylesYes
LolaVieJennifer AnistonYes
Kind ScienceEllen DeGeneresYes
SKN by LHLori HarveyYes
KINLÒNaomi OsakaYes
Flower BeautyDrew BarrymoreYes
ElaluzCamila CoelhoYes
Kesha Rose BeautyKeshaYes
Florence by MillsMillie Bobby BrownYes
Meaningful BeautyCindy CrawfordYes
Victoria Beckham BeautyVictoria BeckhamYes
Wander BeautyLindsay Ellingson & Divya GugnaniYes
Josie Maran CosmeticsJosie MaranYes
Goop BeautyGwyneth PaltrowYes
Honest BeautyJessica AlbaYes
Good Dye YoungHayley WilliamsYes
Love WellnessLo BosworthYes
FlawlessGabrielle UnionNo
MDNA SkinMadonnaUnclear
Eleven by VenusVenus WilliamsYes
Kora OrganicsMiranda KerrYes
Barken Wellness SkincareTravis BarkerNo
JLo BeautyJennifer LopezYes
Pattern BeautyTracee Ellis RossYes
Sienna NaturalsHannah DiopUnclear
Keys SoulcareAlicia KeysYes
S’Able LabsIdris ElbaYes
Loved01John LegendGray Area
Twentynine PalmsJared LetoGray Area
Le DomaineBrad PittNo
JVN HairJonathan Van NessYes
Lauren Conrad BeautyLauren ConradYes
HumanracePharrell WilliamsYes
Gogo SkincareNyane and Mpho LebajoaUnclear

Source – Top Celebrity Brand List

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Aisha K. Ashi

Ashi K. is a beauty blogger and certified makeup artist. She loves to rescue cats and currently has 2 rescue babies. Join her on the journey as she uses this beauty blog to spread awareness regarding ethical ways of living.