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Is Urban Decay Cruelty Free & Vegan?

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Last Updated on 07/05/2021

When someone says Urban Decay, Naked palette comes to mind. Urban Decay is a true blue name in the history of color cosmetics. Being a beauty sensation is one thing and being conscience driven is another. Is Urban Decay truly cruelty-free? You’ll get all your answers here.

Urban Decay Naked Heat

What is some of your favorite products by them? Color coordinated Naked series eyeshadow palettes, Primer Potion eyeshadow primers or superbly pigmented Glide On eye pencils… Urban Decay sassed up our eye makeup game like nobody else. Not just eyes, Urban Decay’s Vice Lipstick range was a straightway international bestseller too.

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Anyway, diving in now!

Is Urban Decay Cruelty Free & Vegan?

Urban Decay  – Past & Present

1996 – Urban Decay started its journey in 1996 with 10 lip colors & 12 nail paints. Its owners were Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward. They wanted to break all cliches lurking around makeup. Ditched the pinks, reds and nudes and brought in some urban touch in cosmetics. They named their products quite innovative. A few interesting one being: Smog, Rust, Oil Slick and Acid Rain.

This sackle-breaking concept was an instant hit among new-age people. Urban Decay entered into mainstream cosmetics in the US through Macy’s, Sephora, Ulta and Nordstrom.

From the beginning of the new millennia Urban Decay changed many hands. Moet-Hennessy Louis Vuitton, Falic Group and Castanea Partners are among the previous owners.

2012 – Famous beauty company L’Oreal bought Urban Decay in 2012. The brand is running under L’Oreal currently. Naked eyeshadow range and Vice liquid lipstick are some of the phenomenal products from Urban Decay.

  Urban Decay Cruelty Free Status

What Urban Decay says about their Cruelty Free Outlook?

In the Animal Testing Policy page of Urban Decay’s official website, the brand mentions,

“Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by PETA as cruelty-free.”

From the above mentioned statement one can easily see Urban Decay does not perform animal testing on their own. At the same time, they do not hire laboratories to perform cruelty testing. They are quite strict on ingredient level animal testing as well.

Their suppliers have to sign a non cruelty-free declaration to sell their product ingredients to Urban Decay. Urban Decay is PETA certified cruelty-free.

However, its parent brand L’Oreal Corporation is not a cruelty-free brand. They still allow their products to get tested on animals if needed. 

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Cruelty-Free Timeline

2009 – Urban Decay was extremely popular among cruelty-free beauty enthusiasts. This brand started a revolution in the beauty industry by selling 100% synthetic fibre brushes. They were made of Taclon, ditching animal hair. Urban Decay even won the Best Cruelty-Free Cosmetics Line award by PETA in 2009.

2012 – In 2012, Urban decay suddenly decided to expand their business in China. PETA demoted it from their cruelty-free list. Even avid fans started to protest. Urban Decay gave in after one month of tumult. They declared to stay cruelty-free and they are keeping this promise till this date. 


Is Urban Decay Cruelty Free?

Yes. Urban Decay products are 100% cruelty free as of now. They do not test any of the ingredients or finished product on animals. The brand doesn’t fund testing agencies or laboratories as well.

They decided to sell their products in China in 2012 but backed out shortly after, due to public protest. However, the owning brand of Urban Decay, L’Oreal, is still far from all the cruelty-free business. They still test their products on animals engaging third parties.

Urban Decay fulfills both, being a sensation and conscience driven. This beauty brand is also PETA’s Business Friend and follower of cruelty free policies.


Is Urban Decay manufactured in China?

Urban Decay manufactures their products around the globe. As per our knowledge, this brand does not have a manufacturing facility in China. 

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Is Urban Decay currently being sold in China?

No. Urban Decay does not sell its products in mainland China. In 2012, Urban Decay decided to enter the Chinese market. They even dropped their cruelty free policy for that. Fortunately, they shelved their China dream a month later due to vigorous protests by the fans of the brand. Currently, Urban Decay doesn’t market their products in China and other countries where cruelty testing is mandatory for outsourced products.

Urban Decay Palette

Is it vegan?

This brand actually makes it simple for vegans out there. Regarding veganism, Urban Decay says on their official website that the vegan marked products are actually 100% vegan. Simply put, they are free of animal derived ingredients, such as carmine, beeswax, honey, etc. They also point out that not all the shades in their eyeshadow palette might be vegan. 

Some of Urban Decay’s previous bestsellers (Naked, Naked 2, Naked Basics etc.) had animal derived ingredients like beeswax. The brand is currently on a transition phase. They have vegan products in almost all categories now. All of their new launches are 100% vegan.

However, some of the old series products are still not vegan. The brand provides a ‘vegan’ tag with every product.

To put in a box, Nope, they are not an all vegan brand currently, but they do have various vegan cosmetics.

Good thing is you can easily distinguish vegan cosmetics from non vegan ones.


Do we recommend Urban Decay?

Urban Decay is a PETA certified cruelty free brand. They are taking the leap towards veganism. This is another great fact. This color cosmetic brand operates under L’Oreal Corporation. As of now, cosmetic giant L’Oreal is animal cruel brand. They allow their products to get testing by any means for the sake of business gains. So, the choice is always yours.

Urban Decay Perversion

5 Highly Recommended Products from Urban Decay

  1. Urban Decay Eyeshadow Primer Potion

UD Eyeshadow Primer Potion is ‘the best’ eyeshadow primer you can ever get. Not exaggerating here! It creates a smoother crease free base for the eyeshadow. The eyeshadow clings to the base beautifully, lasts the whole day with its true intensity. It goes off only when you take off your makeup. Also, it is light, so doesn’t feel ikky over your lids. A little goes long way for this beauty. So it justifies the price, I feel.


Shop: Urban Decay | Ulta    |   Sephora


  1. Urban Decay Glide-On Eyeliner Pencil

Urban Decay Glide-On Eyeliner Pencil is an award-winning creamy colored liner pencil. Insane pigmentation, awesome shade selection and  long lasting formula is truly worth your money. If you love playing with colors, do try the vibrant purple in Psychedelic Sister. Or choose one from the 39 total shades!


Shop: Urban DecaySephora    |     Ulta


  1. Urban Decay Naked Heat Eyeshadow Palette

Naked Heat Eyeshadow Palette is definitely the best warm neutral eye shadow collection in the whole Naked series. You get every possible shade of warm rose gold, peach and brown to create the hottest smokey looks of the season. Surely the Holy Grail, and a must try. The texture and feel of this palette is mind blowing. It feels luxurious.

Alternatively, do look for the Born The Run palette. I so want it! I remember when it was newly launched. How desperately I desired it. But kept putting it off due to the price. But now, it is time for me to add to cart, maybe?


Shop: Urban Decay |   Sephora     |     Ulta

  1. Urban Decay Vice Lipstick

From bold brights to muted hues, Urban Decay Vice Lipstick brings every color you can imagine. It is enriched with aloe vera, jojoba, avocado and Malaysian lippie butter. The long lasting formula is available in 23 shades. Vice Lipstick is one of the worldwide bestseller lip range! It provides a creamy application. You just gotta find a good match for yourself.


Shop: Urban Decay  |  Sephora      |      Ulta


  1. Urban Decay All Nighter Setting Spray

Pretty sure you must have heard rave reviews about it. Urban Decay All Nighter Setting Spray increases the stay time like a magic. The weightless formula soaks up excess oil and keeps your face ‘splash free’ for 16 hours. It is quite easy to apply and take off. Alongside being lightweight, it keeps oil away and prevents the worn out look up to several hours.

Shop: Urban Decay   |  Sephora    |     Ulta

What is your favorite Urban Decay product? Share in the comments!

Read further:

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