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Is Smashbox Cruelty Free & Vegan?

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Last Updated on 07/05/2021

Smashbox makes some ‘legendary’ makeup products like primers, primer water, high coverage foundations and long lasting lip colors. Not just the cruelty free makeup lovers, this brand seems to be a huge favorite among the  beauty-holics. But if you’re wondering about questions such as: Is Smashbox cruelty free? Are they vegan? You’re at the right place!

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During its 24 years of lifetime, Smashbox has changed its views regarding cruelty quite a few times already. Making cruelty free products, selling in China, allowing animal tests, revoking from China, getting cruelty free status from PETA… it has been a ride.

Consumers often get confused regarding Smashbox’s animal testing policies. Couldn’t agree more! I feel your dilemma. Hop through this report and you’ll know what you didn’t about Smashbox Cosmetics.


Is Smashbox Cruelty Free & Vegan 2021?

Smashbox Cruelty Free

Smashbox – Past & Present

’90s: It all started with the great grandson of famous Max Factor (yes, I’m talking about the founder of beauty brand Max Factor), Davis Factor. Davis had seen plenty of professional photography studios in L.A. during the 90s.

In that period, there were multiple world class photo studios for magazine cover shoots. But, L.A. lacked in one thing.

1996: And that was a common studio where makeup as well as photo shoots can be done. Davis and his brother Dean started Smashbox Studios to fill this gap. Today’s Smashbox cosmetics debuted in 1996.

It was and still is a huge part of Smashbox Studios. All Smashbox products still get tested on models at Smashbox Studios. The main aim of this brand was to provide long lasting TV and screen makeup that doesn’t feel heavy on skin.

The brand was a huge success in the drugstores of the US.

2010: In 2010, Estee Lauder bought Smashbox and started launching it overseas. Smashbox is now available in the US, UK, south-east Asia among others. Cameron Diaz and Drew Barrymore are among the celebrity fans of Smashbox.

What Smashbox says about their Cruelty Free status?

Q: Does Smashbox test on animals?

A: We live for lipstick and are serious about primers — but we also really care about animals. That’s why we are cruelty-free. We test our products on human volunteers, not animals

Smashbox has changed its official testing policies quite a number of times since 2010. In their latest testing policy documentation, Smashbox claims to be a cruelty free brand.

They also said they test their products on volunteers. The old clause of “allowing animal testing when required” is out of their statement data now.

Answering a query from certain consumers Smashbox said they do not test their products as well as ingredients on animals.


is Smashbox vegan

Cruelty Free Timeline

Initially: Smashbox was not very particular about animal testing in its starting years. Initially, their products were made and sold in US and some other countries where animal testing is not mandatory. Naturally, they were free from cruelty tests.

2010: Famous non cruelty free brand Estee Lauder bought Smashbox in 2010. Smashbox lost its cruelty free status when they started selling in mainland China.

2014 & ’16: In 2014 and 2016 Smashbox brought slight changes in its testing policy. Still, the provision of allowing animal testing on need basis remained same as before.

For a brief period, Smashbox pulled out of the China market but the reason was not related to cruelty testing.

2017: From 2017, Smashbox does not sell their products in China. Hence, Smashbox became cruelty free again.

It is now listed in PETA’s Beauty without Bunnies campaign.

Is Smashbox Cruelty Free?

Yes, it is. None of the Smashbox products get tested on animals anywhere in the world. Both their ingredients and finished products are free from animal testing.

Does Smashbox manufactures in China?

No. Smashbox has manufacturing units in the US. They are free from cruelty tests.

Does Smashbox currently sells in China?

No. Smashbox products are not available in consumer markets of China.


Smashbox Vegan or not

Is it vegan?

No. Smashbox is not a 100% vegan brand. It’s true that Smashbox’s vegan makeup range is expanding day after day. But, Smashbox has not been able to shift into the vegan makeup domain completely till now.

The happy news is, they do attach a tag to point out their vegan products. There are lots of vegan options in each category of makeup.

Do we recommend Smashbox?

Yes. Smashbox is recommended as it is completely free from animal testing.

However, this PETA certified cruelty free brand works under the umbrella of non-cruelty free brand Estee Lauder. If you consider non-cruelty free owned cruelty free brands as passive supporters of cruelty, you can skip this one.

5 Highly Recommended Products from Smashbox

1. Smashbox Photo Finish Foundation Primer

Let’s be friends with USA’s no.1 cruelty free primer. This light and non greasy primer extends the lifetime of your makeup like nobody’s business. It is a vegan primer that gives flawless & smooth skin with zero pores. Parabens, phthalates, oil, oil talc…no such nasty chemicals in this!

2. Smashbox Always On Liquid Lipstick

If you are to buy only one thing from Smashbox, definitely go for this one! This is a worldwide bestseller range and is a cult-favorite too!

It is a ultra matte liquid lipstick range comes with super nice moist formula. You’ll get one swipe pigmentation & amazing shade range. The primer oil complex containing jojoba, sunflower and apricot oil is the star ingredient of Always On lip range.

3. Smashbox Studio Skin 24H Hydra Foundation

Smashbox’s original intention was to create a lightweight drugstore foundation with superb coverage. This hyaluronic acid based ‘long stay-no crack’ foundation satisfies the criteria beautifully. The 40 shade wide range houses very light to very deep shades in cool, warm and neutral categories.

4. Smashbox The Cali Contour Palette

This is a one-stop destination for all your sculpted face looks. This is a six pan palette that contains blush, bronzer, contour and powder highlighter.

With this one palette, you can create any number of looks… starting from fresh flushed cheeks to sun kissed sultry looks. You can buy the Cali Contour palette in light-medium or medium-dark depending on skin tone.

5. Smashbox O-Glow

This blush tint is one of the reasons behind Smashbox’s huge fan following. O-Glow is actually the traditional cream blush in a tube. The unique formula looks like a clear gel in a tube.

After application it adapts to your skin and turns into a beautiful shade of pink. It gives a ‘glow from within’ kind of look to your daily makeup.


Further Read:

Is Benefit Cruelty Free & Vegan?

10 Best Cruelty Free Hand Cream to Try!

Is NARS Cruelty Free & Vegan?

10 Best Cruelty Free Deodorants

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