What makes your skincare effective? Of course, it’s the ingredients. Science-backed skincare is no more only a ‘dermatologist’s thing’. Right now, we as consumers are more interested in having glam-skin of our own rather than a makeup-laden illusion of glow. Naturally, there is more interest in the ingredients of the skincare items; not just the brand labels. Ingredient focus affordable drugstore skincare brand, The Ordinary is in our limelight today! The question of the hour! Is The Ordinary cruelty free and vegan in 2021?
Is The Ordinary Cruelty Free & Vegan?
*contains affiliate link(s)
Do your skincare products have powerful ingredients? Yes, they do. But they also contain certain filler ingredients to supply thickness, texture, color, or just fragrance. The Ordinary has revolutionized the skincare game by banning fillers all at once! The Ordinary skincare products contain just the exact amount of ingredients; nothing more nothing less. You & I, both love their caffeine eye serum. It works great for me!
Naturally, they are suitable for all skin types including the most sensitive skin. Cerave, Cetaphil, etc. brands have similar ingredient-based formulations. But they are mostly animal-sourced. Additionally, they are non cruelty-free brands that test on animals in 2021. But what about The Ordinary? The Ordinary products are 100% free from animal cruelty and PETA-certified vegan. Here is a detailed report on The Ordinary. Keep reading!
The Ordinary- Past & Present
2013 – The Ordinary is the child concern of famous beauty brand DECIEM. In 2013, Brandon Truaxe established the brand to introduce transparent skincare in the beauty industry. Brandon’s dream was to make people understand the value of ingredients. He believed people should pay for what’s inside a skincare item; not for the brand’s label.
2016 – The Ordinary came into existence in 2016. Within two years, it reached the height of popularity because of its potent products.
2018 – In 2018, The Ordinary went through turmoil due to Brandon Truaxe’s decision of releasing Kilner, the thinktank of The Ordinary. However, Kilner returned to The Ordinary shortly after and was placed as CEO after a lawsuit against Estee Lauder, a stakeholder of The Ordinary.
2020 – The Ordinary has reached another mark of popularity. Millions of followers on Instagram and other social media never stop praising their favorite brand, The Ordinary. Innovation function and transparency are mottos of this cruelty-free and vegan brand.
2021 – Estee Lauder now owns a large stake in The Ordinary. Estee bought a major stake by paying a whopping amount of $1bn. Earlier, Estee owned 29%. Now, it is 76%. (Source)
What The Ordinary says about their Cruelty-Free Status?
You can find the following on their official website:
As required by the European Cosmetics Regulations, we only work with suppliers who do not perform animal testing…. DECIEM and The Ordinary do not test on animals and do not ask others to do so. For this reason, none of our brands or products are sold in stores or conventional retailers in mainland China, since such sales require animal testing for registration purposes.
The Ordinary’s official testing and safety statement are quite precise and clear. In simple words, they clarify most of the users’ doubts regarding animal testing standards followed by the brand to prepare their world-famous formulations. The brand mentions that they do not perform animal cruelty-based tests on their own. Their older umbrella brand DECIEM also followed the same rules on this ground. The Ordinary follows UK’s animal testing banning measures properly. But, now as of 2021, it is owned by Estee Lauder that is not cruelty free.
They only buy raw materials from suppliers who do not test their products on animals. This brand also made it a point not to sell their products in Chinese retails stores. Their statement says they don’t want to engage in animal testing which is a mandate if you want to sell cosmetics in China.
PS: However, do note that Ordinary is now owned by Estee Lauder that is an active participant in animal testing. The changes are not reflected on their website yet.
Cruelty Free Timeline
Initially – From the beginning, The Ordinary’s target was to produce fuss-free skincare products. They never used animal testing to encourage their selling points. That’s why their products are not sold in countries where animal testing is a mandatory step to gain selling registration. The Ordinary products are free from animal cruelty. The Ordinary’s cruelty free policy is also supported by its former brand DECIEM.
The Ordinary is a PETA and Leaping Bunny-certified cruelty-free brand.
2021 – Estee Lauder stake has increased to 76% in 2021 after they agreed to the deal of $1bn.
Is The Ordinary Cruelty Free?
Yes. The Ordinary is a cruelty free brand. The Ordinary is a certified Leaping Bunny as well as Peta cruelty-free. It is categorized among cruelty-free drugstore brands because of two reasons.
Firstly, their products are not tested on animals. The Ordinary itself has provided enough clarification regarding that. And the second reason is, The Ordinary does not engage suppliers who test their ingredients on animals at any phase of production. The Ordinary does not market their products in China. Naturally, the mandatory animal testing practices by the Chinese government do not hold on to The Ordinary products.
Is The Ordinary made in China?
No. The Ordinary has no manufacturing facilities in China as per our research. They do not prepare their formulations in China. The Ordinary mentions their products are produced and packaged in GMP-certified manufacturing facilities in Canada.
Are The Ordinary products sold in China?
No. The Ordinary has no selling outlets in China. You can’t buy The Ordinary product in any shop or outlet in mainland China.
Is The Ordinary vegan?
The Ordinary products are vegan. According to The Ordinary, their products have been given vegan certification by PETA. Moreover, The Ordinary products are completely free from animal testing. Earlier there was confusion regarding their products. People thought their ingredients do contain some animal-sourced products. But now, The Ordinary has cleared all the doubts.
Do we recommend The Ordinary?
Yes! I do recommend The Ordinary products to everyone… every skin type, condition, and age. The Ordinary products are PETA-certified cruelty free. They provide the skincare world’s most active and effective ingredients in their purest form.
Their products are free from unnecessary ingredients. These are commonly known as ‘filler’ ingredients. Your skin gets the most potent ingredients without harmful artificial colorants, perfumes, etc. Plus, The Ordinary products are 100% cruelty-free. Isn’t it cool?
5 Highly Recommended Products
This amazing product is cruelty-free, vegan, and nut-free. The serum contains evolutionary polymerized molecules of hyaluronic acid. Hyaluronic acid is skin-friendly. The pH-balanced serum draws moisture from the air. This keeps the skin nourished at all times. It helps in balancing the skin’s natural hyaluronic acid deficiency, a common issue for mature & aging skin.
It is a mild exfoliating solution with 7% glycolic acid. The cruelty-free formula is actually a gentle AHA peel. It not only clarifies your skin but also brightens it. The solution reduces dullness and evens out skin tone. The formula contains Tasmanian pepper berry, rose, aloe extracts, and botanical amino acids. Calling out all sensitive skin beauties!
Does your skin need a serious dose of moisture? You need more than regular cruelty free anti-aging moisturizer. This is a combo of super-efficient skin-nourishing actives. The natural moisturizing factors include many ingredients. For example triglycerides, fatty acids, glycerine, ceramides, phospholipids, etc. This cruelty-free serum is oil, water, and gluten-free. This single product is perfect for every age and skin issue.
For those who don’t know about Squalane; it is a lab-derived facial oil. This is closest to the skin’s natural sebum squalene. The Ordinary’s squalene face cleanser incorporates the goodness of squalene and esters. It is a gentle face wash that binds the superficial impurities and cleanses your skin deeply. This pH-balanced cruelty-free and vegan face wash maintain the skin’s ideal pH of 5.5-6.5. This one is a treat for all skin types!
Buffet Serum is a multipurpose serum to target derogatory issues of mature skin. It contains matrixyl, peptides, and probiotics. This cruelty-free and vegan serum provides the necessary hydration. It also reduces dullness, adds glow, smooths out fine lines. Use this in your AM-PM skin routine for happy, bouncy skin.