67% of Top Celebrity Beauty Brands are Vegan (Statistics)

Last Updated on 08/02/2023

67% of top celebrity beauty brands are vegan in 2023. Meanwhile 33% contain animal-byproducts.

Cruelty-Free Guide

This data report focuses on the leading celebrity-backed beauty companies, specifically examining their vegan policies and plant-based status in the makeup, skincare, and hair sectors.

To curate this report, we thoroughly researched and analyzed the top beauty brands that have collaborations or ownership ties with celebrities. In total, we considered the top 45 such brands in the US for the year 2023.

Now, let’s delve into the cruelty-free statistics and present the numbers for your review.

• 67 percent of celebrity owned brands are vegan.
• 33 percent of celeb brands contain animal ingredients.

Cruelty-Free statistics – 78% of Celeb beauty companies are cruelty-free in 2023.

Cruelty-Free Brands Parent Statistics – 65% of Popular Beauty Companies Owned by Animal Testing Parents in 2023

What is vegan beauty?

Vegan beauty is defined as beauty products that do not contain any animal ingredients. It is free of animal-derived ingredients such as animal fat, beeswax, honey, carmine, among others.

How does Cruelty-Free Guide checks vegan status?

We consider a brand to be vegan when it offers 100 percent of vegan products. Brands that offer ‘some’ vegan products are classified as vegan-friendly but not vegan or entirely vegan. In this report we have considered only those brands that are entirely vegan.

50% of Top Celeb Beauty Brands Not Vegan (Statistics)