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Is Milani Cruelty Free & Vegan?

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Last Updated on 07/05/2021

Inspired by the lush beauty & fashion sense of the city of Milan, Milani is definitely the queen of the drugstore. Seamless makeup that is pocket friendly… This is how Milani left us awestruck. So if you also love this brand but wonder is Milani cruelty free or not, you’re at the right place!

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Is Milani Cruelty Free & Vegan *2021*?

Is Milani Vegan


After all, who could ignore the utterly wonderful floral blushes from Milani? They look cute, definitely worth adding to your collection! This world famous brand has given us bestsellers like Amore Matte Lip Cream, Baked Blushes. Milani is much loved for its amazing products. Whatever may be your complexion and undertone, Milani has something for you.

Milani has a transparent policy and strict stance against cruelty. This bags them an all-time place in the “go to makeup checklist” of every awakened consumer. Not just one, Milani is the proud owner of two golden standard cruelty free certifications; Beauty without Bunnies and Leaping Bunny.

Let’s take a dive and explore a bit about this brand’s cruelty and vegan policies, shall we?!

Milani – Past & Present

Milani is the brainchild of Ralph Bijou and Laurie Minc, the founders of famous makeup brand Jordana. Milan of Italy is considered as an epicenter of our globe’s fashion and style statements. This is what inspired Ralph and Laurie to found a new makeup brand for the drugstore makeup enthusiasts.

2002: They started Milani in 2002 with its amazing range of affordable makeup with premium quality. For the initial years, Milani products were displayed with Jordana cosmetics in most stores.

2018: Later, Milani’s huge customer base made it evade the boundaries. Gryphon Investors bought over Milani in 2018. However, its cruelty-free status remained unchanged.

Currently: As of now, you can buy Milani in 75 countries inclusive of US and Canada, Australia, Brazil, Canada, Chile, UK, European Union, South Africa and India (where animal testing is not required). Milani sells at Walmart, Walgreens, Ulta, Target, and CVS.


What the brand says about their Cruelty Free Status?

Milani is always vocal regarding its manufacturing policies. According to Milani’s officials statements regarding product manufacturing standard, Milani products never go through animal testing in any form.

“Cruelty is never captivating. At Milani, we believe that bold beauty should never come at the cost of animal testing. That’s why our makeup is 100% cruelty free, as certified by PETA. Always. We never test on animals, and we don’t allow others to test on our behalf.”

Milani’s transparent policy makes thorough review of its ingredients supply chain to prevent animal cruelty. Milani does not sell its products in China where animal testing is essential for all imported cosmetics.

Cruelty Free Timeline

We could not find enough information to comment on Milani’s animal testing policy during their initial years.

2014: Milani started using PETA’s Beauty without Bunnies logo in 2014. They joined PETA’s cruelty free campaign around that time. Milani got its Leaping Bunny certification in June, 2014.


Is Milani Cruelty Free Vegan

Is Milani Cruelty Free?

Milani does not involve any animal harming procedures in manufacturing and testing of its products. Their products are completely free from any kind of cruelty all over the globe. That means, no Milani product gets tested on animals by Milani itself, any country authority or third party.

Milani has clearly mentioned this statement multiple times in their official statements. Their transparent manufacturing and testing policy has brought them both PETA and Leaping Bunny certification.

Does Milani manufactures in China?

Milani has manufacturing facilities in the US, Canada and Europe (Germany and Italy). Their products have a tag which specifies where the particular product was made. Such as this one has a “Made in Korea” tag. It is to be noted that Milani products are not made in China.

Does Milani sells in China?

Milani products are not available in mainland China’s consumer market. They haven’t expanded their brand to China where testing is a must for cosmetics made outside the borders.

You can buy it in China from online websites that have overseas shipping enabled. It is not a very popular form of purchase and is rarely used. This kind of indirect sale is free from China’s mandatory animal testing rule imposed on imported cosmetics. (Source)


Is Milani Cruelty Free
Where are you my soulmate?

Is it vegan?

A makeup product is vegan if they do not have animal sourced ingredients such as lanolin. Some products of Milani’s catalogue do contain products derived from animals. However, Milani’s vegan friendly product list is quite alluring. Milani attaches a vegan tag with their vegan products. You can easily identify which one is vegan and which one is not.

Do we Recommend Milani?

Definitely! I recommend Milani because of its quality and cruelty free status. Both Milani’s finished products and ingredients are 100% free of animal testing. It has a good amount of vegan makeup range to choose from.

Plus, Milani products do not contain harmful chemicals like triclosan, hydroquinone and formaldehyde. Milani products also come with two golden standards of cruelty free cosmetics, Leaping Bunny and PETA certification.

5 Highly Recommended Products

1. Milani Prep + Brighten Rose Face Oil

This cruelty free and vegan face priming oil is best for those having dry and dehydrated skin. Its main ingredients include oils of rose, apricot kernel, sweet almond, sunflower and vitamin C. It is designed to balance your skin’s moisture level. Enjoy poreless dewy skin; just perfect for flawless makeup.

2. Weekend Brow Eyebrow Tint

If naturally lush brows are your ultimate target, this 100% cruelty free brow tint will be your good buddy. A vegan eyebrow enhancer that creates the perfect micro-blade effect. The fine tip brow pen imparts just the right amount of long lasting pigment for a naturally fuller look.

3. Conceal + Perfect 2-In-1 Foundation and Concealer

A worldwide bestseller drugstore foundation that needs no introduction. It is a medium to high coverage foundation which doubles up as a concealer. The light formula stays on for long and gives a feathery fresh feel all day. This multitasking foundation is available in 45 shades!

4. Milani Amore Matte Lip Cream

Here comes another star product from Milani. These are soft matte liquid lipsticks. One of the best cruelty free lip lacquer in the drugstore market. Its formula is super lasting and comfortable. The pigment is saturated and available in 24 shades.

5. Make It Last Setting Spray

Looking for an affordable setting spray? Got ya! It is a great mattifying spray that actually holds your makeup together. It is like an affordable dupe of my favorite Urban Decay All Nighter Spray. Obviously you can’t compare both truly, but this Milani baby is absolutely amazing for the price.

That’s all for this one. Check out other articles before popping off! Share on social media and spread the word.


Read further:

Is Colourpop Cruelty Free & Vegan?

Cruelty Free Skincare Brands List – Drugstore

Best Vegan Makeup Brands That Are Also Cruelty Free!

10 Best Cruelty Free Hand Cream to Try!

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