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Is L’Oreal Cruelty Free? Is it Vegan? *2021*

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Last Updated on 07/05/2021

Do you know the name of the world’s number one cosmetic group? Well, it’s L’Oreal. Today, you and I try to uncover their real cruelty free status. So, Is L’Oreal cruelty free & vegan?

Selling quality makeup products at a stunningly cheap price tag is how L’Oreal gains its fan-base. No wonder, so many celebrities, influencers and obviously common-field makeup lovers swear by L’Oreal.

Look at any fashion week or gala party, the main sponsor is always L’Oreal. Their corporation’s business venture is not just about making and selling the in-house makeup and beauty goodies.

 

is LOreal cruelty free

 

You will be astonished with this piece of information. How many makeup brands the L’Oreal think-tank owns?

Skincare Brands that Test on Animals *2021*

Many! Be it luxe brands like La Roche Posay or your go to brands like Garnier or Maybelline… L’Oreal owns them all.

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To keep the business machine running, L’Oreal never gave much thought on animal testing. How do they shield their cruel practices on animals year after year? Let’s dig deeper into L’Oreal’s stance on cruelty.

Is L’Oreal Cruelty Free & Vegan in 2021?

L’Oreal- Past & Present

L’Oreal was founded by French chemist Eugène Schueller in 1909. L’Oreal’s first product was a professional hair coloring dye called Oréale.

After its huge success, the brand soon came out with other makeup and beauty products including hair styling products, makeup items skin care products and so on. L’Oreal’s main motto was to produce makeup and hair products backed by scientific research.

Later, the brand’s business wing started purchasing beauty and cosmetic brands. Right now, this business giant owns over 500 brands and 6 well equipped research centers around the globe. The headquarters of L’Oreal is in Clichy in Paris.

L'Oreal cruelty free 2020

What the Brand Says about their Cruelty Free Status/Outlook –

In ‘The Question of Animal Testing’ section of their official website, L’Oreal says, 

“in 1989, L’Oréal was able to end all testing of its products on animals, without making our products any less safe. Since March 2013, the Group has taken another decisive step: The Group no longer tests on animals, anywhere in the world, and does not delegate this task to others. An exception could be made if regulatory authorities required it for safety or regulatory purposes.”

A quick glance at this shady product testing policy may mislead you to think L%

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14 thoughts on “Is L’Oreal Cruelty Free? Is it Vegan? *2021*”

  1. Please don’t buy they products until they start goes completely organic products and vegan products please have the right people to get involved to inform the china country please this needs immediate action innocent animals being used wrongly please they even died from it

  2. A vegan product is a product that excludes any type of animal exploitation so this product is definitely it vegan.

  3. Thank you, I appreciate your hard work and research so that consumers such as myself may be informed on the matter.

  4. The body shop is since 2017 not a part anymore of L’oreal but is now from the Brazilian company Natura.

  5. I’m extremely disappointed that L’Oreal sells in China. They feel strongly enough to ban animal testing anywhere in the world but passively allow testing to be done in China? This is absurd. L’Oreal, STOP selling in China. You are a massive company and can set an example for the rest of the world, like Dove. I will not use L’Oreal again.

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