Last Updated on 01/01/2021
Do you know the name of the world’s number one cosmetic group? Well, it’s L’Oreal. Today, you and I try to uncover their real cruelty free status. So, Is L’Oreal cruelty free & vegan?
Selling quality makeup products at a stunningly cheap price tag is how L’Oreal gains its fan-base. No wonder, so many celebrities, influencers and obviously common-field makeup lovers swear by L’Oreal.
Look at any fashion week or gala party, the main sponsor is always L’Oreal. Their corporation’s business venture is not just about making and selling the in-house makeup and beauty goodies.
You will be astonished with this piece of information. How many makeup brands the L’Oreal think-tank owns?
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To keep the business machine running, L’Oreal never gave much thought on animal testing. How do they shield their cruel practices on animals year after year? Let’s dig deeper into L’Oreal’s stance on cruelty.
Is L’Oreal Cruelty Free & Vegan in 2021?
L’Oreal- Past & Present
L’Oreal was founded by French chemist Eugène Schueller in 1909. L’Oreal’s first product was a professional hair coloring dye called Oréale.
After its huge success, the brand soon came out with other makeup and beauty products including hair styling products, makeup items skin care products and so on. L’Oreal’s main motto was to produce makeup and hair products backed by scientific research.
Later, the brand’s business wing started purchasing beauty and cosmetic brands. Right now, this business giant owns over 500 brands and 6 well equipped research centers around the globe. The headquarters of L’Oreal is in Clichy in Paris.
What the Brand Says about their Cruelty Free Status/Outlook –
In ‘The Question of Animal Testing’ section of their official website, L’Oreal says,
“in 1989, L’Oréal was able to end all testing of its products on animals, without making our products any less safe. Since March 2013, the Group has taken another decisive step: The Group no longer tests on animals, anywhere in the world, and does not delegate this task to others. An exception could be made if regulatory authorities required it for safety or regulatory purposes.”
A quick glance at this shady product testing policy may mislead you to think L%