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Is Dove Cruelty Free? Is it Vegan?

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Dove is NOT cruelty free. Although PETA certified, Dove sells in Mainland China where post-marketing testing is still compulsory in 2021. So the Dove products may actually be tested on animals. Hence Dove is not a 100% cruelty-free brand.

A leading drugstore skin & hair care brand for the longest period of time. Guess who? Dove needs no introduction. Unilever Corporation’s own creation, you can find Dove in more than 80 countries, outside the US. This brand always stood tall in the test of time. Embracing one’s inner beauty is the biggest motto of Dove. Let’s take a dig at newfound  Dove’s cruelty-free status.

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is Dove vegan

Is Dove Cruelty-Free & Vegan? *Reality Check*

Dove – A Brief History

Dove started its incredible journey in 1957 in the USA. They began with the unique non-dry beauty soap.

Dove’s founders, the Lever brothers, wanted to gift the world a signature soap that moisturizes while cleansing. The remarkable concept must say!

Anyway, Dove’s soap was a huge success. As a result, they expanded outside the US in the ’60s.

Dove has always stood out in the crowd. It is due to its reachability in the mass market.

Dove showed the world how to win the users with unique campaigns. Soap bar became the one product that celebrates inner beauty without covering the skin with layers of makeup. Dove’s Real Beauty campaign will always be there to encourage women to come out of their shells.

Since the ’90s, Dove started venturing in the hair care arena. They introduced their moisture-locking cream shampoos and conditioners. Followed by Dove’s body washes, body lotions, deodorants, men &  baby care ranges that came into existence in the new millennia.

animal testing

What does Dove say about their Cruelty-Free Status?

Is Dove really cruelty free & vegan? Let’s have a look at possibly why Dove isn’t cruelty-free. How are they managing to pull the strings?

On the official website, Dove claims:

“Dove does not test on animals. For over 30 years, we’ve used multiple alternative, non-animal approaches to test the safety of our products and ingredients. We have removed all permissions for testing of our products by governments on our behalf.”

On the same page of the Dove website you’ll also find,

“We are excited to announce that Dove has been certified as cruelty-free by PETA’s Beauty Without Bunnies Program. And now our products are entitled to carry PETA’s cruelty-free logo from PETA, something we are phasing in across all our packs progressively from next year. Our parent company, Unilever, has announced that it supports calls for a global ban on animal testing, similar to the existing EU ban.”

According to Dove’s official statements on their website and social media accounts, Dove does not test on animals in any step of their manufacturing process. They don’t own cruelty testing laboratories and do not fund animal testing by any means.

Dove is already enlisted in the PETA campaign, Currently, they use the PETA bunny on their products.

There is always a ‘however’ when things start to sound too good to be true, isn’t it?

However, their China manufacturing policy is still a game of hide & seek. I will get to that in a bit.

Moreover, Dove’s parent brand, Unilever is still using passive animal testing measures whenever needed.


is Dove cruelty free and vegan


Cruelty Free Timeline

1960 – From the 60’s era, Dove’s market started to expand.

1990 – In 90’s Dove products were there in over 80 countries. Before 90’s Dove never showed much concern or restriction on cruelty testing.

Since 90’s Dove stopped testing their product ingredients and finished products on animals.

2018 – In 2018, they made their policies stricter and joined PETA’s cruelty-free campaign.

So, is Dove Cruelty-Free?

For the past couple of years, Dove started to promote their products in a completely no-cruelty genre. They declared that they stopped testing on animals. All Dove products now carry the PETA bunny tag, depicting its cruelty-free source.

To put a full stop to animal testing on their exported items in China they now opened manufacturing units there.

Does that mean Dove has gone cruelty-free?

No. Dove’s Chinese range is still bound in China’s hazy ‘post-market testing’. That means China Government can run cruelty tests on their products in case of ‘serious consumer safety concerns’. (Source)

In this matter Dove says,

Post-market testing would only be required in the rare occurrence of a serious consumer safety concern. We have requested to the Chinese Authorities that they notify us if there were such a concern, so we can withdraw the product rather than it be Subject to animal testing.”

Is Dove manufactured in China?

Yes. We all know how China makes the best of mandatory animal testing on imported personal care & makeup. But, China’s home-grown products are an exception.

To stop this third-party animal testing, Dove started manufacturing their products in mainland China.

Does Dove sell in China?

Yes. Dove sells their products in China. But, they make the China batches in China manufacturing units to prevent mandatory animal testing.

Is Dove vegan?

No, Dove is not a 100% vegan brand. Dove products have been reformulated time & again. But their products are still not entirely vegan.

Certain ingredients of Dove products have animal sources. You can’t call some personal care product vegan until it’s totally free of animal-derived ingredients. In this sense, Dove is not vegan.

Dove’s Parent Company?

Unilever is Dove’s parent company.

Is Unilever Cruelty Free?

No, Unilever is NOT cruelty-free either, similar to Dove.


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Do we Recommend Dove?

Nope. Being owned by a non-cruelty-free parent company is one thing. Dabbling between cruelty-free & non-cruelty-free is surely another thing.

Dove has taken a seriously positive step towards cruelty-free movement by joining PETA’s campaign. It is really appreciated. In legal terms, Dove US can call itself cruelty-free.

However, certain policies of Dove’s China range are still in the grey. So, we leave the final decision to your better judgment. However, we don’t recommend Dove.

5 Cruelty Free Alternatives of Popular Dove Products:

1. Dove Beauty Bar – Beauty Bar is Dove’s first product. They claim it to be the No.1 bestseller worldwide. Looks like people need to switch to some real cruelty free picks!

Great cruelty free dupe can be UPCircle Fennel Soap Bar. It gently cleanses the skin keeping the moisture level intact.

2. Dove Intense Repair Shampoo & Conditioner – This haircare range aims to treat damaged & dry hair. But don’t worry! There is plenty of cruelty-free shampoos for you to choose from.
Hask Biotin Boost Shampoo & Conditioner can be an ideal pick. The shampoo cleanses the hair & scalp without drying. The conditioner restores the moisture level of your hair.
3. Dove 24hr Odor Protection Deodorant – Like the Dove Deo? It is old news! Here is a list of the best cruelty-free deodorant with vegan options included.
You can switch to Lavanila Healthy Deodorant. It takes care of your delicate underarm skin without discoloration.

4. Dove Creme Oil Intensive Body Lotion – A hydrating lotion by Dove. Nothing fancy here.

Good cruelty free alternative is Acure Soothing 24H Body Lotion. This Body Lotion nourishes flaky dry skin instantly. It makes the skin moist and smooth to touch. Snag it on Amazon at discount.

5. Dove Dry Skin Relief Body Wash – The newest addition in the Dove family. One recommendation is Pacifica Strawberry Peach body wash. You’ll absolutely love the divine smell. Another one is the Yes To Cucumbers Soothing Body Wash. If you want comfort and care, this soap-free body wash is a nice choice.

PS – If you’re on the lookout, here is a list of cruelty-free and vegan body wash and shower gel.

Do you have a cruelty-free dupe of Dove? Share in the comments below!


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10 thoughts on “Is Dove Cruelty Free? Is it Vegan?”

    • Thanks for your feedback. I appreciate it! Your valuable opinion helps to improve the site for all the readers. 🙂

  1. Am soooo disappointed with dove
    Will have to change my brand of soap

  2. Will be switching my brand now. I believe that the soap is made from tallow.

  3. Yes Dove is fooling the masses. I’m definitely enjoying your blog and look forward to new articles.


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